Premier Motors, the new destination for Ford, Lincoln and Mercury in Abu Dhabi

Premier Motors' main commitment is to ensure customers' expectations are never compromised.

The new 1,500 square-meter sales, service and parts facility - located next to the Abu Dhabi University in Umm Al Nar - is an open-plan, contemporary showroom with a wood and glass imprinted mezzanine that overlooks the vehicle display area and sales lounge. Assisted by professional, knowledgeable sales advisors, customers can easily browse through an extensive display of up to 20 new vehicles including the extremely popular Ford Focus, Mondeo, Explorer, Expedition and legendary Mustang, along with the luxurious Lincoln LS and Town Car and all-wheel drive Mercury Mountaineer.

In addition to the wide range of vehicles showcased are Premier Motors' flexible and unique finance, insurance and service packages complemented by the guarantee of professional after-sales support through Ford QualityCare. This service program meets Ford's stringent global standards and ensures that only Ford-trained technicians using the latest computerized equipment will service the vehicles in the eight dedicated Ford service bays. The extensive Premier Motors' genuine parts and accessories department also ensures service quality.

Dr Andrew Humberstone, General Manager, said that Premier Motors will endeavor to set the highest standards in the Abu Dhabi and Al Ain markets for total customer satisfaction. 'The major objective of Premier Motors is to deliver a positive Ford, Lincoln and Mercury ownership experience to every customer,' he commented.

'We are confident that the impressive product line-up, combined with the world-class service capabilities and the wide choice of service, finance and insurance packages available at the new Umm Al Nar facility will be recognized by the Abu Dhabi customers as the finest in the market' he added.

Ford enjoys a rich heritage in the Middle East for over 50 years, particularly with the wide array of SUV's and trucks in its product range. In the region, currently, no other automotive manufacturer equals the diversity and versatility of Ford's SUV and truck line up that includes the world's best-selling Ford Explorer (mid-size), Escape (compact), Expedition (full-size), Excursion (super-premium) and all-new 2004 Ford F-150 - America's best selling truck for 26 consecutive years!

The Premier Motors' Ford, Lincoln and Mercury showroom and service centre in Abu Dhabi is open from 8:00am to 8:00pm from Saturday to Wednesday and from 8:00am to 7:00pm on Thursday, while the service center opening hours are from 7:30am to 5:30pm from Saturday to Wednesday and 7:30am to 1:30pm on Thursday. Further information can be obtained from Premier Motors on telephone (02) 5588605.