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Thursday, November 12 - 2009

Emaar announces second release of upmarket apartments in The Residences

  • United Arab Emirates: Monday, June 28 - 2004 at 15:15
  • PRESS RELEASE

Emaar Properties today announced a new release of apartments for immediate sale in The Residences at Burj Dubai to satisfy growing demand for upscale family homes that possess the world's most exclusive address and luxurious lifestyles right in the heart of Dubai Downtown area.

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  • An artist rendition of the newly launched apartment towers at The Residences, which form part of Emaar's prestigious Burj Dubai Development.
    An artist rendition of the newly launched apartment towers at The Residences, which form part of Emaar's prestigious Burj Dubai Development.
Going on sale is a selection of one, two and three bedroom apartments located in two high rise towers facing Burj Dubai, the world's tallest tower, looking across landscaped parks and with a view of the skyline of Sheikh Zayed Road.

The Residences at Burj Dubai, launched earlier this year to a positive response, offers a choice between six towers on the shores of a spectacular man-made lake. Details are available at The Residences Presentation Centre, which is located at the Burj Dubai Development site and is open from 9am to 8pm, seven days a week.

Jackie Reed, Sales Manager, Emaar Properties, said this new release satisfies growing demand from around the world for these exclusive upmarket apartments. "Homeowners are increasingly moving into upscale residences. No longer are homes looked upon as only providing shelter, but now, more than ever, are also places to find the luxury of an exclusive address and upscale lifestyle. The Residences has become the most desired address for homeowners with a penchant for city living," she said.

"We sold all apartments - nearly 220 - in a very short period of time when we released two of the six-building project earlier this year. The demand clearly outstripped supply. With this new release, we will be able to satisfy some of that demand.

"The lifestyle in the Burj Dubai Development is urban with all the amenities of a metropolitan centre but with the comforts and security of an exclusive community. The close proximity of Burj Dubai, the facilities of Dubai Mall, the unique attractions of The Boulevard and the grand heritage of The Old Town add to the appeal of this exceptional residential property," she said.

"Burj Dubai embodies the dreams and aspirations of the people of Dubai. It represents the city's determination to create something that stands comparison with the best available elsewhere in the world," Reed added. "The Development is going to be a magnet for tourists, drawn to the city's new elegant downtown area where hotels, cinemas, shopping centres and entertainment sites will radiate out from the Tower."

The interiors of The Residences will feature design themes with Far East and metropolitan elements, expressed in elegant woodwork and rich finishes. The Far East interiors are a modern interpretation of Arabic style and architecture and use Islamic patterns and details. The Metropolitan style strives for cool refinement in its use of sleek contemporary fittings and hardware.

Facilities at The Residences include swimming pools, squash courts, a golf course, fitness centre, a mini theatre, library, business centre and guest suite. The apartments feature the latest in IT and communications technology and 24--hour security and maintenance, basement parking and concierge facilities are provided.
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Notes and media contacts

About Emaar Properties PJSC
Emaar Properties is a Public Joint Stock Company listed on the Dubai Financial Market. With an asset base of US$7.7 billion including the land bank, the Company's vision is 'Shaping the Future. Today' by focusing on innovation, meticulous planning and the continuous pursuit of excellence. The Company has witnessed tremendous growth since its inception in 1997 and boasts a rapidly growing tenant base.

Currently, it has several major real estate projects under various stages of development. These developments include Dubai Marina, Arabian Ranches, Gazelle, Emirates Hills, The Views, The Meadows, The Springs, The Lakes, Hattan Homes, The Greens, Emaar Towers and Residences at Burj Dubai. The company also owns and manages the Gold and Diamond Park, and has started construction on its most ambitious project to date, the Burj Dubai - the tallest skyscraper in the world.

While Emaar continues to actively pursue expansion in its core business of innovative, high quality real estate development, it has diversified into related business lines to further build value for its 41,000 shareholders. In line with this corporate belief, Emaar also owns and manages four subsidiaries - Dubai Bank, focused on retail and commercial banking, Amlak Finance, UAE's first mortgage finance company, EMRILL, a joint venture with the UK-based Carillion which provides innovative property and facilities management services, and its technology and communications company, Sahm Technologies.

For further information, please contact:
David D'Souza/ Lina Anani
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa
Dubai, UAE
Tel: +971-4-3355969, Fax: +971-4-3356080

Emaar Properties
Tel: +971-4-367-4566
Fax: +971-4-367-3705

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