Intermarkets Middle East Heads meet in Dubai

Operations heads from Cairo, Beirut, Amman, Riyadh, Jeddah, Al Khobar, and Kuwait City gathered in Dubai for the two-day meeting, titled 'Solidarity and Growth (Together we Prevail)'.

Training, network coordination, and the imminent launch of the Intermarkets Creative Awards were among the topics of discussion chaired by Talal El Makdessi, Chairman of the Holding Group, and Board Members Burhan Beidas, Nadim Sfeir and Marwan Rizk.

El Makdessi congratulated the attendees on the performance of their respective operations and gave them the total backing of the Holding Group in implementing recommendations. The aim was to consolidate Intermarkets' position as a leading regional independent communications brand, he said.

Nadim Sfeir, CEO of the Intermarkets network, stressed the importance of teamwork and the strengths of the network operations, while COO Marwan Rizk highlighted the need to introduce the various training plans outlined at the two-day brainstorm.

He also said that the launch of a knowledge centre for the network would be a tremendous boost to new business initiatives and research and data capabilities. An Intranet solution, the knowledge centre will pool case studies and research for use across the agency network.

Burhan Beidas, Executive Vice Chairman of the network, thanked all attendees and expressed his pride in their many achievements.