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Damas introduces exquisite creations from Tiffany

  • United Arab Emirates: Wednesday, June 30 - 2004 at 15:08
  • PRESS RELEASE

Damas, a leading retail jewellery chain in UAE which houses some of the most spectacular and unique jewellery and watches, proudly presents three exquisite creations from Tiffany and Co.: Tiffany Lace, Bubbles and Feathers. The collections are currently on display for special viewing at Tiffany & Co. boutiques in Abu Dhabi at Marina Mall and Al Khalidia in Khalid Bin Al Waleed Street.

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  • The Tiffany Feathers collection.
    The Tiffany Feathers collection.
Tiffany & Co., the world-renowned jeweler, highlights the sheer brilliance of Tiffany diamonds, the world's finest, most sought-after diamonds, with the introduction of Lace, Bubbles and Feathers.

"To further promote this campaign, we have invited all our valued VIP clients for a special viewing of these amazing diamond jewels at Tiffany & Co. boutiques in Abu Dhabi," says Ms. Arlene Ferris, International Brand Manager of Damas. "These magnificent Tiffany collections add more elegance in the wearer's personality and lifetsyle, thus, proving that Damas only brings the best & uniquely designed diamond jewellery like Tiffany & Co.," added Ms. Ferris.

Tiffany Lace
In this unique collection, lace assumes a new and forcefully feminine stature - modern and eminently wearable. Like the many variations of lace that reflect the artistic expression of cultures throughout history, Tiffany Lace represents the company's unparalleled legacy of craftsmanship and innovation. These uncompromising standards shine in every facet from the collection's delectably sheer look and feel to beautifully integrated clasps and closures.

Captured in diamonds of incomparable cut, color and clarity, the collection sparks a renewed exploration of personal style and the desire to express it in a dazzling new light. For pure sophistication, Tiffany Lace inventively updates the bib necklace, with six-row bracelet, in a fluid "crochet-stitch" design. The individual stitches of the round diamonds are connected by delicate platinum chains softly angled in a flexible open weave that lies close to the skin and moves with rhythmic ease. Youthful in attitude, this fluid creation is tailor-made for sleek evening silhouettes.

Tiffany Bubbles
Tiffany jewelers fashion a clean, contemporary approach to diamonds with Tiffany Bubbles. The light, fluid bracelet and earrings, with round diamonds set in platinum, have an easy, wearable style that gives dressing a fresh alternative day or night.

Tiffany Feathers
The Tiffany Feathers collection is inspired by the long, sleek design motifs shaped with hand-cut pave diamonds. Made in eighteen-karat white gold, the versatile pendant and earrings, signatures of elegance and contemporary chic, bring a new form of energy and dynamism to fashion.
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Notes and media contacts

About Damas:
The journey of Damas began in 1907, and today it has grown from a UAE based company into an internationally based fashion and jewellery network. Damas has a trade network in UAE, Qatar, Sultanate of Oman, Kuwait, Kingdom of Saudi Arabia, Kingdom of Bahrain, Jordan, India, Maldives and Egypt. On the retail level, Damas operates over 180 sales points which include international brand boutiques such as Graff, Tiffany & Co., Scavia, Damas Les Exclusives, Damas 22kt and 18kt showrooms and Damas supplies to international Duty Free outlets worldwide in Dubai, Abu Dhabi, Sharjah, Jebel Ali, Kuwait, Muscat, Bangkok, Karachi, Samnaun, Seychelles, Shannon, Casablanca, Luxembourg, Bahrain and Qatar. These stylish and luxurious boutiques house some of the most spectacular and unique jewellery & watches.

About Tiffany & Co.
Tiffany & Co. is America's premier purveyor of jewels and timepieces, as well as luxury table, personal and household accessories. It was founded in 1837 by Charles Lewis Tiffany and established on the belief that 'good design is good business'. All Tiffany & Co. designs are presented in the Tiffany Blue Box®, recognized around the world as an icon of distinction and a symbol of the ultimate gift to celebrate life's most joyous occasions.

Today, the company's 100-plus boutiques in 17 countries continue the company's tradition of excellence. In Dubai, there is a Tiffany & Co. boutique in BurJuman Centre, Deira City Centre, and the latest, in Wafi City.

For further information please contact:
Janet Miranda
PR Executive - The Idea Agency
Tel: +971 4 3434424
Fax:+971 4 3434305

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