Cellucom's online community for cellular phone users 'UClub' celebrates its first anniversary

Speaking about the event, Arun Nagar, Managing Director, Cellucom stated, "UClub was launched to cater to the need for a fun, interactive content-based community for mobile phone users in the Middle East. Our research indicated that consumers in the region were keen on buying the latest mobile phones, but could only utilize a fraction of their capabilities, due to lack of availability of content. A natural extension of our core business of cell phone distribution, the UClub portal, (www.uclubme.com), offers designer polyphonic and monotonic ring-tones in several languages, Java games, wallpapers and animated screensavers to enthusiasts who want to get more from their mobile. The response to UClub has been overwhelming; and we are keen to show appreciation to our faithful members by inviting them to celebrate the club's first anniversary to join us in an evening of fun and revelry."

Added UClub's Content and Marketing Head, Mira Vara, "UClub's creative content and easy-to-access functionality have helped it gain a significant membership base. The event, is thus, designed to celebrate the success of this initiative by offering its members an opportunity to let their hair down and join in the festivities; another in our series of successful UClub events in partnership with Sony Ericsson. The evening's host, popular MTV Asia VJ and TV personality Cyrus Broacha who is well-known for his wacky sense of humour, will ensure that revelers have a blast all through the evening."

The event is being jointly hosted by UClub's business partner, Sony Ericsson, the company's long-standing and exclusive partner for all UClub events. UClub currently offers Sony Ericsson users a host of exciting content customized to their mobile phones, including polyphonic and MP3 ring-tones. The content has been customised to the entire range of Sony Ericsson mobiles, and is in line with the latest international trend of offering new and upgraded mobile phone content. UClub will be adding to its customized content portfolio in the near future, with special applications exclusively tailor-made for Sony Ericsson mobiles.

Husni El Assi, General Manager of Sony Ericsson, Middle East stated, "We are delighted to join hands with UClub to celebrate their anniversary. By providing value-added content specifically designed for Sony Ericsson mobile phone users, UClub has enriched our customers' experience of their phones."

Since its launch, UClub has hosted several innovative promotions and 'Uclubbing' events for its members, on the portal as well as on ground with the active support of Sony Ericsson. "We are constantly looking for ways in which our members can enjoy and interact with us, and gain maximum value from this vibrant online community," added Nagar.

UClub has announced plans to launch further value-added services for its young members, such as discounts while shopping and eating out. UClub's current portfolio of offers includes premium SMS services, where a mobile phone owner can send an SMS to a specific port number to request content such as jokes, romantic quotations and proverbs. Cellucom, the company behind UClub, has also launched UClub prepaid cards to enable mobile phone users to buy content from the UClub site or through their phones with 50 percent extra value per card.