ICICI Infotech to strengthen presence in Kingdom of Saudi Arabia with Al Faisaliah

This comes in line with ICICI Infotech's plans for strengthening their presence in the region and working closely with experienced partners to promote the company's leading enterprise business management solutions to businesses in the country. FBTC will be the value added reseller for ORION and CrossRoads.

ICICI Infotech is in the process of establishing strategic partnerships to offer critical value-added service to its customers around the region and found an ideal partner in FBTC for the Kingdom of Saudi Arabia. FBTC will have the rights to sell and implement both ORION and CrossRoads in the country.

ORION has been proven to meet the demands of today's Middle East enterprises by offering the capability to meet their requirements today and scale directly to their needs and budget, supporting full e-business capabilities in the future. Orion has an installed base in more than 38 countries, making it a truly international ERP solution. Crossroads from ICICI Infotech is a premier online interactive Enterprise Relationship Management (ERM) solution that offers a framework for seamless business transaction and communication between the enterprise's vendors, customers, business partners and employees.

"ICICI Infotech enterprise business management solutions fit perfectly with our strategy of providing enterprises in the country with the necessary tools to better manage their business and enhance their customer service efficiency whilst reducing their own operational costs. These are two critical factors to achieve success in an increasingly competitive environment," said Khalid Al Shamlan - General Manager, FBTC.

"ICICI Infotech has recognised from the outset that dedicated and experienced resellers provide the company with a key competitive advantage. Hence, in line with our objectives to better serve the needs a fast growing ERP customer base in the Kingdom of Saudi Arabia, our choice of a reliable and experienced partner for this market, was an easy one. FBTC have the expertise and the ability to provide full and integrated solutions to different business sectors," said Hari Padmanabhan - Executive Director & President, ICICI Infotech Ltd. "FBTC are renowned in the Kingdom for their quality of service and reliability."

Continuing on the product and customer base created since 1989 by Insyst Technologies which it acquired in 2001, ICICI Infotech MEA has consolidated its position as a global developer and provider of Enterprise solutions. ICICI Infotech enterprise business solutions are directly aimed at medium to large sized companies both regionally and internationally. They represent customized solutions utilizing in-house expertise and experience gained from working in several diverse markets internationally and across a broad range of industry segments including distribution, retail, construction, automobile industry, insurance, process manufacturing and energy. ICICI Infotech's enterprise business solutions have been proven to increase a businesses' efficiency and in turn its profitability by 3-4% year on year.

This year, ICICI Infotech has experienced 40% growth in comparison to last year and projects a higher rate of growth in the coming year.