Saudi Auto magazine gives its 'Car of the Year' crown to Chevrolet Caprice Royale

The flagship was selected from a set of critically -acclaimed competitors for this most sought after honor given its raw power, sophisticated looks, spaciousness, advanced body structure, safety technology and value for money.
The recognition marks another milestone for the Chevrolet brand in the Middle East, coming at a time when sales are at an all time high.

According to Saudi Auto's Publisher and Editor-in-Chief, Bakur Azher, the Chevrolet Caprice Royale thoroughly deserves the award and is a further recognition of Caprice's special place in the history of the Gulf region.

"This is a car with more than four decades of tradition in the Middle East, yet it refuses to age. It appears as young and energetic as ever," he said. "This fact is supported by the public's continued love of Chevrolet and its growing affair with the Caprice Royale in particular. "These were facts our team of experts could not ignore in making their decision," he added.

Saudi Auto cited the unique combination of raw power, sophisticated looks, spaciousness, advanced body structure, safety technology and value for money among some of the attributes that contributed to the Caprice Royale being selected as 'Car of the Year'.

"We are delighted that the Caprice Royale has been recognised as Saudi Auto's 'Car of the Year'", says Terry Johnsson, General Motors' Managing Director for the Middle East and Africa. "General Motors has invested a considerable amount of time in research and development of the Caprice, and the award makes everyone's effort even more worthwhile."

The luxuries that are standard in the Royale are too numerous to list in their entirety. They include rear stereo controls, rear twin screen DVD player, 12 speaker stereo system, Blaupunkt in-dash 6-disc CD player with digital sound processing, rear headphones and rear air-conditioning to name but a few. They all add up to a complete package that reinforces the Caprice tradition of providing generous levels of features and refinement, qualities that obviously helped set it apart from the competition in this award.

The legendary Caprice continues to have a huge following in the Middle East, ever since the first model of this class appeared close to 40 years ago. Today, Caprice is available in four versions - the LS, LTZ, SS and the flagship top-of-the-range, award-winning Royale. Each individual model is a best seller in its own right and they all bring an entirely new dimension to the Caprice's renowned stylishness, comfort, performance, and value for money.

Chevrolet is GM's biggest brand and today boasts the widest range of passenger cars in the Middle East - from entry-level cars to full-size luxury sedans and award-winning SUVs. "Chevrolet has a heritage stretching back more than four decades in the Middle East. Our commitment to the region has never been stronger as evidenced by the number of new vehicle introductions, customer service initiatives and significant investments in business infrastructure," concludes Johnsson.

Other Saudi Auto considerations in selecting the Royale
• Powerful engine and high quality ride and control systems that offer luxury, comfort and high-end technology.
• High-end luxury that surpasses other prestige and luxury cars often more expensive than the Royale.
• New changes and improvements to Caprice, as a result of significant investment by Chevrolet.
• Continuous achievements of Caprice over 40 years have made it a hugely successful saloon.