Emarat launch a new service concept under brand name 'Bakeria'

Mr. Rashid Al Shamsi, General Manager, Emarat, commenting at the time of opening ceremony, "Service stations are increasingly being designed to be more than just fuelling stopovers. Over the years, Emarat has followed this trend, offering an increasingly wider range of quality products and services to customers like Auto care, Lube express, Tyre express, Car wash, Emarat smart cards (Safeer,Atheer and Em-cash) and Shamil. We are committed to explore and add innovative products and services to our service stations network which will add value and convenience for our customers".

"At the initial stage when the "Bakeria" project was conceived and considered for implementation, a market research was conducted to determine the feasibility of the project, the study resulted in a remarkable success of the project, indicating that "Bakeria" service will increase sales in convenient stores offering this service by 30%," explained Mr. Al Shamsi

The 'Bakeria" facility will be introduced at 10 service stations in Dubai and Sharjah, located at the supermarket. Being open 24 hours a day, "Bakeria" will offer freshly baked products, customers will be able to select from different kind of bread, pastries, donuts, pizza, sandwiches and some of the Arabian and Indian Food, plus a big variety of cakes, Arabic and Italian coffee.