FESD Dubai implements long-term business plan for Middle East with appointment of new Regional Sales Director

New Regional Sales Director Sven Olav Gerber will initially focus on establishing FESD's disaster prevention systems, which centre on protecting crucial equipment needed for the long term, as well as day to day, operations of organizations, in the banking, aviation, and e-service markets of the Middle East. 'FESD's disaster prevention systems are a prominent factor in securing IT infrastructure all over the world' says Mr. Gerber. 'And I want to see all tech-dependent companies in the region with the opportunity to maintain a level of business continuity that is on par with global standards.'

Mr. Gerber will also work to expand the presence of FESD's biometrics solutions for personnel management and payroll systems in HR departments all over the region. 'Every HR department in the world is looking for a method to get reliable time & attendance data integrated directly in to employee management systems' adds Mr. Gerber. 'With the hardware and software that FESD currently offers, Managers are now ensured the reliable employee data they need with the instant generation of pay slips, benefits, and gratuity they want.'

'Mr. Gerber has a proven record of meeting and exceeding the expectations of his employers' says FESD's Managing Director Sigi Gruber. 'He has the skills and experience to lead a growing company to the top of the market and is, therefore, a crucial part of FESD Dubai.'