Browse
video clips
Growth of individualism in the Gulf
Recent social change in the Middle East - largely due to satellite television - is particularly noticeable in consumer psychology. Growing individualism is a phenomeonon that marketers need to take on board, as traditionally mass markets become niche and fragmented, like their counterparts in the west. Stuart Campbell-Morris, Regional Managing Director for Taylor Nelson Sofres, says investing in consumer research has never been more critical.
Duration: 0:00 | Login to download | Subscribe in iTunes
Also consider watching:
Digg
Facebook
LinkedIn
Twitter
Browse
video clips
Lisa Creffield, CorrespondentWednesday, July 14 - 2004 at 11:31 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Tue Nov 02 2004.
Disclaimer:
Multimedia content in this section is produced by AMEinfo.com and may not be replicated in full or in part without the express written consent from AME Info FZ LLC / Emap Limited.
It looks like you are using a Mac - check out our 
Web Feeds