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Growth of individualism in the Gulf
Recent social change in the Middle East - largely due to satellite television - is particularly noticeable in consumer psychology. Growing individualism is a phenomeonon that marketers need to take on board, as traditionally mass markets become niche and fragmented, like their counterparts in the west. Stuart Campbell-Morris, Regional Managing Director for Taylor Nelson Sofres, says investing in consumer research has never been more critical.
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Lisa Creffield, CorrespondentWednesday, July 14 - 2004 at 11:31 UAE local time (GMT+4)
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This article was updated on Tue Nov 02 2004.
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