TBWA ranks clear number one at Cannes Advertising Festival

Notes and media contacts

Highlights from TBWA\ at Cannes include:

• TBWA\London won the Grand Prix award for Film, with its Sony Playstation "Mountain"
• TBWA\Paris was named "Agency of the Year" - for the second year in a row - for winning more Gold Lions in the press than any other agency
• TBWA was recognized in every category in the festival
• TBWA won with key network clients, including Sony Playstation, adidas, and Apple.
• TBWA won overall - 1 Grand Prix; 10 Gold Lions; 5 Silver Lions; 11 Bronze Lions; 1 Media Lion; 1 Special award for Excellence in Music; in addition to TBWA\Paris being named Agency of the Year
• Affiliate TEQUILA\ added one Silver Lion and 4 Bronze Lions
• Two other significant achievements were gained through TBWA network:
• Partner agency 180 was also named Number 3 in the Festival for Agency of the Year
• UK marketing services agency TBWA\GGT won a total of 3 Silver Lions and 2 Bronze Lions in the cyber and direct marketing categories

About Cannes Lions rankings

Cannes Lions media affiliate Ad Age scaled the industry rankings via award wins and a points system. As a part of this tally, a Grand Prix awards counts as 10 points, a Gold Lion as 7, a Silver as 5, and a Bronze as 3. Media Lions are weighted as Silver Lions (5 points). TBWA won an impressive total of 175 points. DDB came in second with 154 points, and BBDO 141 points.

Media contact:
Carolyn Deed
TBWA\RAAD
Ph: 050 425 8620