Taj Palace Dubai to entice South African tourists

This promotion drive by DTCM targeting the South African market is once again expected to yield positive results and to help boost the visitor arrival to Dubai from South Africa. Taj Palace Dubai is working alongside some of South Africa's bigger travel agencies and tour operators. These agents were instrumental in making Taj Palace Hotel one of the preferred stopover five-star Dubai hotels for their clienteles.

GM Yannick Poupon exclaimed," We are glad that our market penetration of South Africa has grown extensively over the period. Our hotel is enjoying a very good reputation from the large travel agents and tour operators who were active in building our stopover business from that region. We have hosted several of their top journalists in our property here in Dubai and they all liked the experience they have had with us. South Africa has growing potential to be an excellent source market for Dubai."

Commenting on the robust industry showing, Yannick Poupon added, "The past seven months saw the Taj Palace Dubai realizing its budget objective year-to-date. Thanks to the growing tourist arrival in Dubai where the hotel grabbed a better slice of the tourist market. Taj Dubai's average occupancy is well in the nineties percent, while we are a leader on the RevPar arena amongst the hotels and Taj Palace Dubai is looking at continuously strategizing its position in order to up its earning position as expected. Emerging new markets like South Africa are part locations of the future roadshows the hotel is planning to participate this quarter. With 271 hotels in Dubai challenging for business share; competition has just gotten fiercer each time. This year's outlook aims to surpass 2003's stellar performance brought about by the busy IMF and World Bank Meetings followed by the Dubai Airshow."