TransLogistique Canada organizes Cool Chain Conference

Every logistician who is involved in the complete supply chain of Middle East knows that delivering to customers on time fraught with tremendous challenges. The conference will examine issues confronting the movement of food, floriculture and pharmaceuticals - from origin or point of production to destination or point of consumption in a cool chain.

"By focussing on industry perspectives called as 3F's of Cool Chain Management, the conference delegates will gain an insight and awareness for the cool chain integrity that is demanded of logisticians in the Middle East. Will they rise
up to meet the expectation of customers who buy food, flowers and medicines, is what will be uncovered in the conference proceedings," said Philbert Suresh, CKO-TLC, Dubai.

"A cool chain is described as a logistics process where temperature-sensitive cargo will maintain its integrity through multi-modal movement, minimizing deterioration and kept in ambient facilities to ensure 100% quality, freshness, and customer satisfaction." (Jim Wanko, President, WFFSA)

Competition in domestic and international markets is increasingly becoming 'chain versus chain' rather than 'company versus company'. It is often smarter to cooperate rather than compete with other members of your supply chain, with the aim of becoming more competitive against other chains. Businesses must be prepared to be open and share information with other chain members, as the greatest increase in chain efficiency results from an increase in information flow.

The situation in cool chain becomes out of control when one member of the chain starts to compromise in storage, handling and delivering the temperature sensitive cargo. The transshipment will be a challenge when the cargo is transferred along the logistics journey from one mode to another and trying to keep ambient temperature - that is critical for cool chain integrity. It is essential to monitor product degradation at every stage of transportation to avoid litigation.