Showtime opens extra shops for greater customer satisfaction

The shopping centre is one of the largest in Riyadh, centrally located adjacent to the new Geant hypermarket.

According to Wisam Edghaim, Showtime's director in Saudi Arabia, the company aims to increase customer satisfaction by improving the quality and increasing the number of sales points. Edghaim said "Our research indicated that people like to buy directly from our staff. Our showrooms allow us to control the sales process and provide accurate information on new channels and technical developments."

For the staff, there will be extensive and ongoing training. Showtime has adapted its recruitment strategy in certain areas and has recently recruited fifteen new customer service representatives who have undergone a rigorous selection process and will be trained to provide very high standards of customer interaction and care.

Feedback from customers in Riyadh has been very positive. Mohammed Al Subaey said "Not only is the showroom very accessable, but it is also open all day. Staff are very pleasant and have good knowledge about Showtime services." Another customer, Clive Freeman, said "I found out about all Showtime's new channels by visiting the showroom."