Mr. Ebrahim Kojouri, Director, Almasa IT Distribution - 3C Group Division, said, "Today we are launching PNY products to top component and PC storage resellers across the region. PNY is a leading manufacturer and supplier of computer graphics accelerator cards for consumers and workstation graphics boards for professionals, memory upgrade modules, Flash Media and Flash peripherals. Their components have been demand in the Middle East region for some time and with the Almasa IT Distribution force behind them they will now become readily available."
Mr Samy Benarfa, European Marketing Director, PNY commented" We are absolutely delighted to have signed this agreement with Almasa and to formally launch our business across the UAE and Middle East, thanks to Almasa's unrivalled regional coverage. I strongly believe that the breadth of our offering, from NVIDIA based consumer and professional graphics cards to flash cards and flash drives through to PC memory, combined with an excellent quality and price performance ratio, will match dealers' and local consumers' expectations".
PNY is a strategic partner with NVIDIA and they are among the first to bring NVIDIA's latest and fastest graphic cards the GeForce 6800 to the Middle East. PNY is also the exclusive manufacturer of the NVIDIA Quadro product range for EMEA.
Mr Kojouri further stated, "We are especially excited to be partnering with PNY as we believe it adds quality components to the region that is needed for high performance machines targeting the home user, gaming enthusiasm and professional users."
The launch and education of PNY products by Almasa IT Distribution is an integrated project that incorporated the launch event, extensive collateral for resellers, presentations on the product range and advertising in select publications. There are also strategic sales promotions at computer retail outlets.
Product availability
The full range of PNY products is available immediately through each Almasa IT Distribution office. The complete Verto product range will be available across the PLUG INS retail chain.
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Almasa IT Distribution - 3C Group Division brings PNY into the Middle East region
- United Arab Emirates: Sunday, August 08 - 2004 at 14:33
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Almasa IT Distribution - 3C Group Division, one of the leading computer, communications and consumer electronics distribution specialists in the Middle East, today signed as one of the first premier distributor of PNY covering the Middle East and North Africa.
Simon Lee, Area Sales Manager, PNY Technology (Left), Mr. Ebrahim Kojouri, Director, Almasa IT Distribution (Right)
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Posted by Christine H. Andersen, Assistant News EditorSunday, August 08 - 2004 at 14:33 UAE local time (GMT+4)
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About Almasa IT Distribution (formally Almasa Distribution):
Founded in 1996, Almasa Distribution's rapid expansion and commitment to service excellence, has positioned the company to be the resellers first choice for sourcing leading IT hardware and networking solutions in the Middle East. Dedicated to the reseller channel, Almasa Distribution consistently delivers expert logistics to fulfil the differing requirements of the market and demands for quick product turnaround.
Headquartered in Dubai, Almasa Distribution has warehousing facilities in Jebel Ali Free Zone and regional offices in Saudi Arabia, Egypt and Kuwait. With the development of the regional offices over the coming year, the company has secured an enviable position of being close to their customers and providing localised in-country services.
About PNY Technologies, Inc.
PNY Technologies started its activity in 1985 in New Jersey manufacturing and marketing a complete range of Memory products. To expand its business the company acquired a facility in France in 1994 to supply to the European market. PNY has several sales offices in Europe (Germany - France - UK).
PNY's partnerships with major OEM's (Brother, Cisco, Dell, Epson, HP, IBM, Kyocera, QMS, Sony, Toshiba) bring constant improvements in all the latest technologies, guaranteeing quality and service. PNY has established long-standing relationships with a number of major retail channel partners where the company has earned its reputation as a supplier of top quality, innovative solutions for everything in and around the computer. PNY's memory products currently account for a majority share of all retail sales in the US and Europe. PNY has significantly expanded its consumer line in recent years with the introduction of a full range of Flash Media (Memory cards and peripherals). Since 2000 PNY has also been a leading supplier not only of consumer graphics cards with its Verto brand, but also of professional workstation graphics boards with NVIDIA Quadro® by PNY.
For more information please contact:
Sanjeeta Chatterjee, Corporate Marketing and Communications, Almasa IT Distribution,
Tel: +971 4 334 8855,
Nick Leighton, NettResults Media Relations
Tel: +971 4 331 1593
Founded in 1996, Almasa Distribution's rapid expansion and commitment to service excellence, has positioned the company to be the resellers first choice for sourcing leading IT hardware and networking solutions in the Middle East. Dedicated to the reseller channel, Almasa Distribution consistently delivers expert logistics to fulfil the differing requirements of the market and demands for quick product turnaround.
Headquartered in Dubai, Almasa Distribution has warehousing facilities in Jebel Ali Free Zone and regional offices in Saudi Arabia, Egypt and Kuwait. With the development of the regional offices over the coming year, the company has secured an enviable position of being close to their customers and providing localised in-country services.
About PNY Technologies, Inc.
PNY Technologies started its activity in 1985 in New Jersey manufacturing and marketing a complete range of Memory products. To expand its business the company acquired a facility in France in 1994 to supply to the European market. PNY has several sales offices in Europe (Germany - France - UK).
PNY's partnerships with major OEM's (Brother, Cisco, Dell, Epson, HP, IBM, Kyocera, QMS, Sony, Toshiba) bring constant improvements in all the latest technologies, guaranteeing quality and service. PNY has established long-standing relationships with a number of major retail channel partners where the company has earned its reputation as a supplier of top quality, innovative solutions for everything in and around the computer. PNY's memory products currently account for a majority share of all retail sales in the US and Europe. PNY has significantly expanded its consumer line in recent years with the introduction of a full range of Flash Media (Memory cards and peripherals). Since 2000 PNY has also been a leading supplier not only of consumer graphics cards with its Verto brand, but also of professional workstation graphics boards with NVIDIA Quadro® by PNY.
For more information please contact:
Sanjeeta Chatterjee, Corporate Marketing and Communications, Almasa IT Distribution,
Tel: +971 4 334 8855,
Nick Leighton, NettResults Media Relations
Tel: +971 4 331 1593
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