Doha Bank adopts Oracle E-Business Suite for enchanced customer services

The new initiative will provide Doha Bank with the required CRM application to launch a call centre for customer service, telesales, as well as marketing while OFSA will add to Doha Bank's comprehensive efforts to better understand customer behaviours, preferences and segmentation. The new system will also enable the bank's managers to analyze and forecast product and channel profitability as well as performance against the various customer segments while speeding up the bank's compliance process with Basel II accord.

The integrated nature of these Oracle Applications modules will provide the bank with a 360-degree view of its customers across all service and sales channels enabling the bank to build targeted marketing campaigns that address each customer segment with the products and services they need. Doha Bank will utilize Oracle Financial Data Model, Performance Analyser, Transfer Pricing, as well as Risk Management modules of the Oracle Financial Services Applications to gain insight into customer, segment, channel and product profitability. This enables the bank to optimize its portfolio of services, delivery channels and marketing plans for improved customer service and enhanced performance.

"In order to maintain our market leadership, Doha Bank needed a better understanding and analysis of banking transactions and customer information - it's not enough to just collect data, we must analyze it to better serve our customers' needs," stated Mr. Seetharaman Acting General Manager of Doha Bank

"The Oracle Financial Services Applications coupled with Oracle CRM will enable Doha Bank to optimise its products and services to better meet customer needs while increasing customer and shareholder value," continued Mr Seetharaman.

"Doha Bank has taken a bold step to enhance its ability to differentiate itself not only in terms of customer focus but also in terms of operational performance. The new Oracle solutions will give Doha Bank more accurate and up to the minute analysis and forecasts while providing a deeper level of understanding of the entire business." stated Husam Dajani, Oracle's VP for the Middle East region.

Doha Bank is already in the process of implementing several modules of the Oracle E-Business Suite including General Ledger, Accounts Payable, Purchasing, Human Resources Management and Payroll. Over 500 organizations in the Middle East have selected Oracle E-Business Suite as the core of their business transaction management.

The Oracle E-Business Suite is the industry's first integrated suite of Internet business applications that automate critical business processes, offering customers unprecedented choice and flexibility in implementing business applications. Its open architecture and single data model allow applications to be deployed as individual modules, business flows, or as an entire integrated suite. The Oracle E-Business Suite could be deployed on the customer infrastructure or as an outsourced service.