United Colors of Benetton managed and choreographed the show and 34 boys and girls between the ages of four and 13 from Modhesh Friends Club showed off the Italian label's wide range of children's clothes.
"The initial enthusiasm of the children to be a part of the Benetton fashion show was amazing and it was really difficult to choose our lucky models; Benetton is delighted to be associated with Modhesh Friends Club," said Ajai Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group, sole distributor of Benetton in the UAE.
Modhesh Friends Club was set up as part of this year's Dubai Summer Surprises by the Modhesh Fun City organisers. The club offered a variety of educational activities for youngsters registered on its summer programme, such as art, music, and field trips, and the Benetton fashion show was part of the club's curriculum aimed at talent and confidence building.
This year, Modhesh Friends Club had 300 members and 34 were selected for the Benetton fashion show, 17 girls and 17 boys. The kids were trained for the show for a week where they learnt how to walk, pose and project themselves on stage like real professional models.
United Colors of Benetton sells a wide range of casual Italian designer clothes, accessories and shoes. Benetton has five outlets in the UAE: Lamcy Plaza, BurJuman Centre, Jumeirah Centre, Deira City Centre and Abu Dhabi Mall in Abu Dhabi.
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Modhesh Fun City hosts Benetton kids fashion show
- United Arab Emirates: Monday, August 09 - 2004 at 12:38
- PRESS RELEASE
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Members of Modhesh Friends Club strutted their stuff to English and Arabic pop music at a Benetton fashion show held on the August 6 on the Modhesh Fun City main stage at Airport Expo.
Benetton recently held a kids fashion show at Modhesh Fun City
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Christine H. Andersen, Assistant News EditorMonday, August 09 - 2004 at 12:38 UAE local time (GMT+4)
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About the Benetton Group
The Benetton Group is present in 120 countries around the world. Its core business is clothing with a strong Italian character. The Group produces over 110 million garments every year, 90 per cent of which are manufactured in Europe. The group's retail network of 5,000 stores around the world, offering high quality customer services, generates an annual turnover of Euros 1.9 billion.
United Colors of Benetton in the UAE has been part of the Easa Saleh Al Gurg Group since 1989. The network spans five shops in Dubai - Deira City Centre, BurJuman, Jumeirah Centre, Zabeel Road, and Lamcy Plaza - and one in Abu Dhabi in Abu Dhabi Mall.
The Easa Saleh Al Gurg Group was founded in 1960 by Chairman HE Easa Saleh Al Gurg. Today, the group is associated with leading names such as Unilever, Siemens, Dunlop, Burmah Castrol, Benetton, Osram, British American Tobacco, and ICI.
Distributed for the Easa Saleh Al Gurg Group by Polaris Public Relations
For more information please contact:
Abha Malpani/Rana Bechara
Polaris Public Relations
Dubai, UAE
Tel: (04) 3348522
Fax: (04) 3341326
The Benetton Group is present in 120 countries around the world. Its core business is clothing with a strong Italian character. The Group produces over 110 million garments every year, 90 per cent of which are manufactured in Europe. The group's retail network of 5,000 stores around the world, offering high quality customer services, generates an annual turnover of Euros 1.9 billion.
United Colors of Benetton in the UAE has been part of the Easa Saleh Al Gurg Group since 1989. The network spans five shops in Dubai - Deira City Centre, BurJuman, Jumeirah Centre, Zabeel Road, and Lamcy Plaza - and one in Abu Dhabi in Abu Dhabi Mall.
The Easa Saleh Al Gurg Group was founded in 1960 by Chairman HE Easa Saleh Al Gurg. Today, the group is associated with leading names such as Unilever, Siemens, Dunlop, Burmah Castrol, Benetton, Osram, British American Tobacco, and ICI.
Distributed for the Easa Saleh Al Gurg Group by Polaris Public Relations
For more information please contact:
Abha Malpani/Rana Bechara
Polaris Public Relations
Dubai, UAE
Tel: (04) 3348522
Fax: (04) 3341326
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