Lamcy Plaza registers 40 percent growth in sales

Mr. Tim Jones, General Manager of Lamcy Plaza attributes the superb sales performance achieved by various stores at the mall to a combination of bold marketing, excellent offerings from diverse brands, a range of entertainment activities plus the spectacular promotion being run by the Dubai Shopping Malls Group (DSMG).

Mr. Jones said: "Business has been very good, and shows more than 40 percent growth in sales over last year. This is an increasing trend and we look forward to it carrying on until the end of DSS. We usually see an increase in business at the beginning and end of each month. August being one of the main vacation months, more tourists are expected to visit our mall. Our 'Back-2-School' offers, Superstar contests and the telecast of the Olympics will together create a strong impact and lead to a further increase in footfall and sales".

Mr. Jones said that the summer months had helped draw large numbers of families and children from within the UAE and other GCC countries to shopping malls in Dubai. The shopping experience at Lamcy Plaza has been turned into a rewarding one as a result of the DSMG promotion and the mall's own line-up of activities.

Lamcy Plaza is offering shoppers spending Dhs. 200 at the mall the chance to win prizes up to Dhs. 2 million including a dream home at the world-class Jumeirah Beach Residence plus Mitsubishi Pajeros, and other astonishing prizes under the DSMG promotion during DSS.

Lamcy Plaza, which opened its doors in 1997, has slowly transformed into a place
where families visit for just more than shopping. Keeping children and families as
its constant focus, the mall has been at the forefront of introducing several entertaining
concepts. Lamcy Plaza, one of the largest Department stores in the region, is designed to fulfil the diverse requirements of its customers "under one roof", living up to its positioning of "You can get it all at Lamcy".

Lamcy Plaza recently launched the 'Lamcy Plaza Junior Talent Club' and to commemorate the launch of the club, is a talent search contest co-hosted by Bossini. The programme, specially designed for children between the age group of 5 and 15, is aimed at helping them realize and enhance their aptitude and flair according to their interest and ability in different fields. Bossini will host the first phase of the talent contest activities with the grand finale scheduled to be held on August 27, 2004.

Entry to the talent search is open to all the kids who visit Lamcy Plaza and register themselves before August 20th for the club membership. While filling the form, the kids will be asked to choose in which field they are likely to excel - Singing or Dancing.

Children, who enrol, will be able to participate in a host of activities revolving around talent and personality development. Children can showcase their talent in the field of singing, music, dancing, elocution and any other special talents that they may possess. The activities hosted by Bossini will comprise of talent rounds including a song sequence, dance sequence, skit, an elocution round and a fashion show featuring children who have been selected from the auditions by a professional choreographer.

The contestants will then enter the Semi Finals which will take place between 20th and 26th of August, 2004. During the same time the children who have been shortlisted for the Fashion Show will be trained go on the catwalk for the fashion show. The Winners from the Semi Final rounds will then vie for the Superstar title at the grand finale. The winner will be awarded the Bossini & Lamcy Superstar title.