Cellucom appointed distributor for Pantech mobile phones

This latest contract has increased Cellucom's distribution portfolio of Nokia and Sony Ericsson handsets to include Pantech's exciting range of mobile phones.

Pantech specialises in innovative mobile phones with unique features and trendy designs and today is the world's fastest growing mobile phone company. The Pantech GSM range in the Middle East currently includes the G300, the world's smallest 260,000 LCD colour GPRS phone and the G500, a 310,000 pixel camera phone with 64 polyphonic ring tones, both firsts in their respective categories when launched in the Middle East and the stylish G200 with a large TFT screen display

Coinciding with the tie-up with Cellucom is the launch of two exciting new Pantech mobile phones; the attractive G600, the world's smallest camera phone targeted at women and the tri-band G700 with a 65,000 TFT Color display. Using its expanded product portfolio and Cellucom's extensive distribution network, the company is aiming to increase its market presence in the Middle East region.

Speaking about the tie-up, Shogun Yang, Managing Director, Pantech Middle East said, "Being a relatively new entrant in the Middle East region, Pantech is glad to tie-up with Cellucom and we look forward to a mutually beneficial business relationship. We are confident that this new partnership will strengthen our presence in the region, considered one of the fastest developing in the mobile phone industry."

Arun Nagar, Managing Director, Cellucom stated, "We are delighted to join hands with Pantech, a welcome addition to our growing portfolio of business partners in the mobile phone industry. Pantech's unique strengths in offering technologically advanced phones with a strong 'value for money' proposition will help Cellucom widen its customer base and maintain its leadership position in the mobile distribution market."

"As long-term players in this industry, Cellucom prides itself on understanding the dynamic needs of the Middle East consumer. Consumers in the region always look forward to innovative products and the latest designs. We believe Pantech's range of cutting-edge phones will help us cater to this need," he added.

"We look forward to supporting Pantech through our well-established distribution network and knowledgeable sales staff. I am confident that our combined strengths will help Pantech gain strong market share in the region," said Nagar.

"We will continue to bring into the region innovative products that are firsts in the industry. Including the G600 and G700, we currently have a portfolio of five products in the region and we will be launching another six models before the end of this year," Yang concluded.