As Interim Manager, Baylé has taken over the day to day management of agency operations while a global search for a suitable successor to Mousell is carried out.
Introducing Integrated Marketing Communications (IMC) in the Middle East in the nineties, Baylé adapted Gmasco to this philosophy by creating satellite divisions around the core business - advertising. They cover among others: market research, public relations, internet services, merchandising and promotions, gifts and giveaways, print and production. Baylé also created the Arabian Communications Network, a chain of independent agencies in the Middle East to serve clients across the borders of the UAE.
Part of the Al-Futtaim Group, Gmasco was established over forty years ago and is the largest privately owned marketing communications agency in the UAE. The Al-Futtaim Group is committed to push ahead with ambitious plans for the future development of the agency, its satellite divisions and its regional presence.
Browse
related articles
The Al-Futtaim Group plans far-reaching development of Gmasco Marketing Communications
- United Arab Emirates: Tuesday, August 10 - 2004 at 16:32
- PRESS RELEASE
Following the resignation and departure of Tim Mousell, Gmasco Marketing Communications has welcomed back Frits Baylé, who was General Manager of Gmasco from 1990 to 2000.
Related stories
Also consider reading:
Digg
Facebook
LinkedIn
Twitter
Browse
related articles
Today's most read articles:
Log in to request more information from Al-Futtaim Group
Notes and media contacts
For more details please contact :Ms. Sweety Darwich
Image PR, Gmasco
Tel: 04 2282101, Fax: 04 2270994,
Posted by Christine H. Andersen, Assistant News EditorTuesday, August 10 - 2004 at 16:32 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Sun Sep 05 2004.
Disclaimer:
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
It looks like you are using a Mac - check out our 
Web Feeds