Middle East Airline unveils new corporate identity

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Announcing the new corporate identity, Mr. Mazen Hajjar, Chief Commercial Officer (CCO), MenaJet, said that the airline was in the middle of accelerated preparations for the upcoming launch of its services from Beirut in Lebanon.

'The new corporate image unveiled today will enhance and add value to MenaJet's core concept of bringing air travel within the reach of many in the intra-Arab region. It will also highlight the dynamism that MenaJet seeks to infuse into the growing regional Arab travel market.'

'MenaJet hopes to create and expand existing markets. Our customers will range from people who would normally not fly, to regular travelers, such as expatriates and people with regional holiday homes, business travelers and those looking for short holiday breaks. Our typical customer is value-driven and may be enticed to travel more frequently if the right opportunity at the right price presented itself,' he added.

As part of the new corporate identity, MenaJet aircraft will also feature vibrant and well-designed colourful livery, reflecting the élan of flying, friendliness and warmth the airline will ensure in its day-to-day operations.

'We want to make a statement with the new livery on our aircraft, that we are different. The design of the livery is specifically conceived to demarcate the airline and to give an unequivocal impression of quality that will form the hallmark of our airline in every aspect of its operations,' Mr. Hajjar said.

Mr. Karl Bassil, Partner & Creative Director of Mind the Gap, the agency that created the corporate identity for MenaJet said: 'Reflective of its creative, vibrant and innovative personality, the new logo of MenaJet accurately reflects the reality of the company as a breakaway brand that will bring international best practices to the regional aviation sector.'

The new identity sports vivid blue and yellow colours, representing growth and resilience, and reflecting MenaJet's commitment to deliver a fresh experience to air travelers in the region.

'In keeping with the spirit of our core value-proposition, the Internet will be a major growth driver in our business model. We will ultimately establish our own interactive Web portal which will allow passengers to book tickets, reserve hotel accommodation, hire car and other travel-related services online,' added Mr. Hajjar.

MenaJet, which is jointly promoted by the Bahrain-based leading Islamic Investment Bank, Gulf Finance House B.S.C. and business conglomerate Al Zamil Group of Saudi Arabia, will initially start operations with a single Airbus A320, comprising 156 single-class seats, offering leg room of 34 inches, focusing on high-density destinations in the region, offering unprecedented affordable travel.

Mr. Ahmed Al-Qattan, Chief Investment Officer of GFH said: 'We are absolutely confident that MenaJet is a high-potential investment which will reward rich dividends to our shareholders considering the rapid growth in the intra-Arab travel market. The value proposition MenaJet will put forth in terms of quality and promptness of service, will be an undisputed winner in the region's air travel market.'