In line with the brand's worldwide rebirth, the new Cadillac portal's user-friendly bilingual interface is designed to guide consumers through the site's comprehensive bank of images and information on current and future Cadillac models in each market, genuine accessories and ownership privileges.
"At GM we are committed to remaining at the forefront of technological innovation, through both our vehicles and our customer care," said Carsten Tobiassen, regional CRM and e-commerce manager for GM. "This new site provides a number of smart, effective and useful ways for consumers to easily access information about the unparalleled Cadillac line up in a convenient, straight forward format."
Customers can log on to download information about the features, specifications and optional extras available across the Cadillac range, request a product brochure, locate their nearest Cadillac retailer or even book a test drive in their dream vehicle. Cadillac owners and enthusiasts can also access the site to stay up to date with Cadillac news by signing up for regular Cadillac e-news updates from GM.
General Motors Middle East & Africa was recently awarded the first Yahoo! Middle East Online Award in the Automotive category for its outstanding contribution to the growth of online advertising in the Middle East. "Yahoo! users in the Middle East North Africa region have grown from 1.4 million in 2000 to more than 8.5 million in 2004," said Dr Irfan Ahmad, Director of Yahoo! Middle East Advertising Sales Representative office in Dubai.
The growth in Internet adoption and its importance as a marketing tool has also been noted by GM. "Our most recent research shows that 77% of people planning to by a vehicle in the near future have access to Internet, and 41% of the visitors to our websites plan to by a new vehicle within 3 months," added Tobiassen.
"This presents an extremely strong case for a comprehensive online presence for our company, be it through our websites, direct marketing activities, or online advertising."
Browse
related articles
Region clicks onto new look Cadillac website
- United Arab Emirates: Wednesday, August 11 - 2004 at 15:03
- PRESS RELEASE
Cadillac's renaissance in the Middle East has taken an important step forward with the launch of the brand's new-look bilingual website
Related stories
Also consider reading:
Facebook
LinkedIn
Digg
Browse
related articles
Today's most read articles:
- » Dubai Department of Finance repays Dubai Civil Aviation Authority $1bn sukuk
- » Nakheel commences handover of Marina Residences
- » Alba appoints new Chief Executive
- » World experts meet in Dubai to discuss means to improve MENA corporate governance at Hawkamah-OECD 4th Annual Conference
- » DIFC Courts first pro bono case to be represented by Clyde and Co.
Log in to request more information from GM Middle East
Notes and media contacts
About CadillacCadillac is the luxury vehicle division of General Motors Corp. It was founded in 1902. Cadillac today produces the XLR convertible luxury roadster, the SRX midsize luxury utility, the CTS entry-level luxury sedan, the DeVille luxury full-size sedan and the world's most powerful line-up of SUVs, the Escalade, Escalade ESV and Escalade EXT. Meanwhile, the all-new Cadillac STS, which is destined for production in the Fall of this year. It is designed to compete head-on with world-renowned prestige sedans in markets around the globe.
About GM
General Motors, the world's largest vehicle manufacturer, was founded in 1908 and has been the global automotive sales leader since 1931. GM today employs 342,000 people and has manufacturing operations in 32 countries. Its vehicles are sold in more than 192 countries. In 2003, GM sold more than 8.6 million cars and trucks, nearly 15 percent of the global vehicle market. GM's global headquarters is in Detroit.
GM has been operating in the Middle East since the early 1940's. GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER, Opel and Saab supported by a unique set of customer focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Saudi Arabia, Kuwait, UAE, Bahrain, Qatar, Oman, Jordan, Lebanon, Syria, Yemen and Iraq.
In 2003, GM sold around 60,000 vehicles in the Middle East and the company continues to introduce pioneering programs in the region.
For further information, please contact
Saada Hammad
Communications and PR Manager
General Motors Middle East
Tel Dubai (009714) 3143350
or
Paul Venn
Account Director
Hill & Knowlton
Tel (009714) 3344930
Posted by Christine H. Andersen, Assistant News EditorWednesday, August 11 - 2004 at 15:03 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
Disclaimer:
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
It looks like you are using a Mac - check out our 
Web Feeds