The partnership means subscribers can receive BBC Breaking News, World News, Middle East News, Sports News and Technology News via SMS messages to the mobiles. All the news segments will be relayed in Arabic and English to subscribers. The Info2cell.com multi million dollar WASP platform was set up back in 2002 and provides data connection to seven mobile operators in Kuwait, Bahrain, UAE, Qatar, Palestine, Jordan and Egypt.
Bashar Dahabra, Founder and General Manager, Info2cell.com, said: "With the mobile phone emerging as an ideal vehicle for delivery of information to various target segments, forward-looking companies have realized the need to tap the potential for launching new channels and raising revenues by tying up with information service providers. We are delighted to welcome the BBC to join our world-class WASP platform. The growth patterns in the mobile phones
markets of the UAE and the region, send a clear message that the wireless revolution is showing no signs of slowing down."
"Studies have shown that mobile phone users have outnumbered fixed line subscribers in the Middle East and the rapid penetration in countries such as the UAE offers companies a major opportunity to seek out new ways to reach out to larger audiences through the wireless medium," Dahabra added.
Hosam Sokkari, Head of bbcarabic.com added: "The BBC enjoys a wide audience in the Middle East and our network of correspondents across the globe gives us quick access to breaking stories. We see immense potential in delivering news through the SMS channels because the mobile phone has become the constant companion of most people and offers several advantages over conventional delivery channels, such as assured read, targeted recipients, wireless and uncomplicated delivery mode as well as ability to receive information at any destination."
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Info2cell.com's WASP platform to deliver BBC news to mobile phone users in the UAE
- United Arab Emirates: Saturday, August 14 - 2004 at 11:55
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The British Broadcasting Corporation (BBC) and Info2cell.com have teamed up to deliver news content to a potential of over 2.5 million mobile phone subscribers in the UAE, utilising Info2cell.com's WASP (Wireless Application Service Provider) platform in DIC (Dubai Internet City).
Bashar Dahabra, Founder and General Manager, Info2cell.com.
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Posted by Christine H. Andersen, Assistant News EditorSaturday, August 14 - 2004 at 11:55 UAE local time (GMT+4)
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About Info2cell.com
Info2cell.com is wholly owned by Acotel Group Spa, the Italian leading wireless application service provider and multimedia service integrator, which is headquartered in Rome and has operations and customers in Europe, Africa, the Middle East and Latin America. Established in 1998, Info2cell.com was the Middle East's first wireless information provider. In the year 2000, Info2cell.com reengineered and redesigned its core business, to become effectively the first Wireless Application Service Provider (W-ASP) in the Middle East and North Africa (MENA) region. Info2cell.com, which first launched its SMS breaking news service in Jordan in May 2001, quickly moved to expand to other markets in the region, and began similar services in Egypt in August 2001, UAE in November 2001, Kuwait in January 2002 and Bahrain in October 2002. The company headquarters are now located in the heart of the Middle-East technology hub at Dubai Internet City (DIC). The primary Development Center is in Amman Jordan, and editorial offices are located in Amman, Beirut, Cairo and Ramallah in Palestine.
About BBC:
BBC Arabic was launched in 1938. It broadcasts international news and analysis for and about the Arab world, 24 hours a day, with news on the hour, every hour, and live news and current affairs programmes throughout the day. BBC Arabic offers in-depth analysis of the days news, as well as a variety of other topical programmes. It also provides English-language learning programmes for Arabic speakers. Its online site, BBCArabic.com is the Arab world's award-winning 24/7 online news and information service. It offers a fully integrated radio service as well as audio packages, 24 hours a day, 7 days a week. Illustrated text is effectively combined with audio and video clips, and with interactive forums debating topical issues.
For further details on Info2cell.com: Mr.Bashar Dahabra, General Manager, Info2cell can be contacted on phone +971 4 3912800, fax +971 4 3912822.
For further information: BBC World Service International Publicity
+44(0)20 7557 1142
For further informtion, please contact:
Orient Planet PR & Marketing Communications
PO Box 23345, Dubai, UAE
Tel : +971 4 3988901, Fax : +971 4 3988941
Info2cell.com is wholly owned by Acotel Group Spa, the Italian leading wireless application service provider and multimedia service integrator, which is headquartered in Rome and has operations and customers in Europe, Africa, the Middle East and Latin America. Established in 1998, Info2cell.com was the Middle East's first wireless information provider. In the year 2000, Info2cell.com reengineered and redesigned its core business, to become effectively the first Wireless Application Service Provider (W-ASP) in the Middle East and North Africa (MENA) region. Info2cell.com, which first launched its SMS breaking news service in Jordan in May 2001, quickly moved to expand to other markets in the region, and began similar services in Egypt in August 2001, UAE in November 2001, Kuwait in January 2002 and Bahrain in October 2002. The company headquarters are now located in the heart of the Middle-East technology hub at Dubai Internet City (DIC). The primary Development Center is in Amman Jordan, and editorial offices are located in Amman, Beirut, Cairo and Ramallah in Palestine.
About BBC:
BBC Arabic was launched in 1938. It broadcasts international news and analysis for and about the Arab world, 24 hours a day, with news on the hour, every hour, and live news and current affairs programmes throughout the day. BBC Arabic offers in-depth analysis of the days news, as well as a variety of other topical programmes. It also provides English-language learning programmes for Arabic speakers. Its online site, BBCArabic.com is the Arab world's award-winning 24/7 online news and information service. It offers a fully integrated radio service as well as audio packages, 24 hours a day, 7 days a week. Illustrated text is effectively combined with audio and video clips, and with interactive forums debating topical issues.
For further details on Info2cell.com: Mr.Bashar Dahabra, General Manager, Info2cell can be contacted on phone +971 4 3912800, fax +971 4 3912822.
For further information: BBC World Service International Publicity
+44(0)20 7557 1142
For further informtion, please contact:
Orient Planet PR & Marketing Communications
PO Box 23345, Dubai, UAE
Tel : +971 4 3988901, Fax : +971 4 3988941
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