Eqarat.com selects Oracle portal to enhance customer service

Eqarat.com offers unique turnkey solutions for the various market players within the property trading business. In addition, the company uses state-of-the-art technology as the main driver of its core business operations. Its portal represents the backbone of both online and offline services and offers the opportunity to capitalize not only on local and regional markets but also provides a global reach.

Eqarat management understood the advantages of migrating to Oracle Portal and Oracle Application Server to achieve world-class security, performance and scalability in order to deliver the best service to its customers.

Mr.Ali Al Rahma, founder and Chief Executive Officer of Eqarat.Com, said: "Service is proving to be a key differentiator in this region's increasingly competitive property sector. Oracle's solutions and applications will help us to achieve a more integrated approach to serving our customers, while improving our operational efficiency.

"We wanted to implement a system that would link together our service mix with our clients, providing our customers with easier access to their property information."

Husam Dajani, Vice President of Oracle Middle East and Africa, commented: "Eqarat.com is an ideal example of a leading Middle East-based real estate company rolling out a single, integrated solution to automate business processes, both externally and internally, for greater customer satisfaction and efficiency. We have an excellent track record in working together and helping most leading real estate property development and management companies in the region and we are happy to contribute to the success of Eqarat.com."

Oracle has long been instrumental in serving a number of prominent real estate and development companies in the Middle East. The Palm, DAMAC Properties, Al Ghurair Group, Seef Properties and Munshaat are among many real estate companies that have recognised the performance advantages of Oracle's applications and database solutions.