Saudis getting the best out of summer

The offers are particularly attractive for Cardmembers vacationing with their families since many of the offers represent substantial savings that can reduce the overall cost of a vacation.

Egypt and Lebanon in particular are favourite destinations for Saudi holidaymakers - it is estimated that to date more than 200,000 Saudis have vacationed in Lebanon during the past two months - and Amex (Saudi Arabia) Limited is promoting these special summer offers by distributing an attractive and informative pocket-size colour booklet which gives full details of the various offers in each country, which range from free travel insurance, discounts on car hire and special rates at most leading hotels and restaurants, to discounts of up to 30% at selected shops including fashion retailers, jewelers, carpet dealers, antique dealers and art galleries. The promotion ends on September 30th 2004.

"Being an American Express Cardmember is much more than having a status symbol that is acknowledged and respected worldwide," said Mazin Khoury, Chief Executive Officer, Amex (Saudi Arabia) Limited. "Apart from the exclusive benefits the Card provides and the convenience of not having to carry large amounts of cash and fast replacement in the event of card loss - there are many other direct benefits such as discounts and other money-saving offers for those who choose to take advantage of the year-round programme of seasonal promotions that Amex (Saudi Arabia) Limited operates for the benefit of Cardmembers in the Kingdom."

For American Express Cardmembers staying at home this summer, as well as those visiting the Kingdom, Amex (Saudi Arabia) Limited is running a highly attractive programme of special promotions at selected shops and service providers in the Kingdom. The summer programme is now in its last few days and ends on August 15th. As in previous years it has proved to be highly popular due to the widespread scope of the various promotions and American Express merchants are reporting record results.

Amex (Saudi Arabia) Limited continually updates and upgrades its promotional programmes according to ongoing consumer research to establish what Cardmembers most appreciate in terms of benefits and added value. The company will shortly announce its planned promotions for the coming season which will include extra special offers for Ramadan.