Motivate Publishing wins contract to publish official programme for LG Super Racing WeekendTM

Under the patronage of H.H. General Sheikh Mohammed Bin Rashid Al Maktoum, Dubai Crown Prince and U.A.E Defence Minister, the LG Super Racing WeekendTM will be hosted in Dubai from the 6th to the 8th of October 2004. Launched in 2001 by Eurosport and the FIA, the LG Super Racing WeekendTM is one of the world's premier motorsport events. An exciting combination of varied competition, the series includes two FIA Championships, an exciting international Renault single-seater competition, and a number of support guest races.

Previous weekends have been held at renowned circuits across Europe including Monza, Magny-Cours, Hockenheim, Donington, Spa and Imola and now the LG Super Racing WeekendTM is coming to Dubai for the thrilling climax of the series.

Motivate Publishing will distribute 50,000 copies of the high-quality souvenir programme with the October issue of What's On, officially the UAE's best-read monthly magazine, as well as to sponsors, VIP guests, clients and spectators at the event.

Simon O'Herlihy, General Manager - Marketing of Motivate Publishing said: "The Dubai Autodrome is a visionary development offering Dubai yet another world-class business, recreational, sports and tourist attraction. We are delighted that Union Properties have chosen Motivate as their publishing partner for the prestigious launch event, the LG Super Racing WeekendTM. We are anticipating huge levels of local, regional and international interest in this sporting occasion and we are excited to be part of it."