FINE implements cutting-edge inventory control solution through Sales Force Automation (SFA) in UAE

The system is expected to streamline the company's supply chain management by sychronising front-end sales operations and back-end IT systems to speed processes and enhance customer service.

Under the project, Ghassan Nuqul, Vice-Chairman of Nuqul Group, FINE's parent company, recently launched the usage of the iMATE Personal Digital Assistant (PDA) System among FINE's field sales force. Each member of the sales force will be equipped with an iMATE, which is connected to the company's back-end ERP (Enterprise Resource Planning) system on a real-time basis. FINE's in-house IT Department took two months to develop the solution.

"As an FMCG (Fast Moving Consumer Goods), inventory control is at the core of our operations to ensure we maintain adequate product visibility among our customers. Any lapse in information in the supply chain can result in delays and loss of sales and credibility. We have decided to migrate from paper-based systems to a single unified IT-led infrastructure to ensure that errors are reduced and the entire inventory process from order placement to delivery is smooth and quick, leading to customer delight," said General Manager of FINE Hygienic Paper FZE, Peter Janho.

Speaking about the solution, FINE's IT Manager, Qusai Azzawi commented, "The PDA online sales solution was developed to help our sales executives improve performance and serve customers better, leading to increased market visibility and sales. As a progressive organization, it is important that we take advantage of the benefits of technology to work more efficiently. The new system will reduce the administrative load on sales executives, decrease order process time as well as eliminate error by reducing paperwork. Thus, each executive is better equipped to dedicate quality time to customer service and be more productive."

"We chose to use the iMATE due to its easy inter-operability with Microsoft Windows programmes and GPRS functionality. It is a cost-effective, yet hi-tech solution that will showcase FINE's commitment to adopting cutting-edge IT technology, to our customers," added Azzawi.