Computer Castle's success is attributed to their commitment to the brand. NEC Computers are sold through their own chain of retail outlets and a network of dealers across the Kingdom providing good coverage for the brand. Within their own stores, Computer Castle has created NEC dedicated corners for more exposure of NEC Computers. The corporate & government sector are also catered through the corporate division of Computer Castle that works on tenders and projects.
Computer Castle was appointed Authorised NEC Computers International reseller in 2001, following a countrywide review by Cyprus-based interFRONTIERS, NEC CI's regional development unit for the Mediterranean, Balkans, Gulf, Middle East and Africa.
Speaking about the Olympic prize, Lenia Iacovides, Managing Director of interFRONTIERS, said: "Computer Castle has worked very hard to ensure that NEC Computers is extremely well represented throughout Saudi Arabia. Our 2004 reseller competition for NEC CI authorised resellers, awarding the top performers with a trip to the Olympics, demonstrates our appreciation for the considerable efforts made by Computer Castle."
The two winners will travel to Athens on the 27th August, where they will get to watch the world's top athletes in action. They will also attend the closing ceremony before returning home on the 30th August.
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Top sellers in Saudi Arabia win award for Athens Olympics
- Saudi Arabia: Tuesday, August 17 - 2004 at 15:26
- PRESS RELEASE
Europe's sixth largest manufacturer of personal computers, NEC Computers International (NEC CI), is rewarding the performance of its authorized Saudi Arabia reseller, Computer Castle, with an all-expenses paid trip to the 2004 Athens Olympic Games for the top two members of the company's sales team.
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About NEC ComputersNEC Computers International (NEC CI) is a subsidiary of the Japanese NEC Corporation and attached to the international division of NEC Solutions. It is active in the consumer market with the Packard Bell brand and the professional market with the NEC brand.
NEC CI has two R&D centers (in France and Malaysia) and three factories (in Scotland, France and Malaysia). It has 2,500 employees worldwide and its Head Office is at Wijchen, in the Netherlands.
About interFRONTIERS
interFRONTIERS is a Cyprus-based company and the Regional Business Development Unit for NEC and Packard Bell in the Mediterranean, Adriatic, Middle East and Africa areas (excluding South Africa.) interFRONTIERS is formed by a team of professionals who between them have held key positions with IT companies and other blue chip organizations in Europe, the Middle East and Africa, covering the area of sales, channel management and brand development.
interFRONTIERS, a company unique by definition, specializes in business and channel development and is responsible for qualifying and recruiting new channel partners; development and management of the channel, as well as offering sales, bids and tenders and local marketing support in the designated region.
interFRONTIERS has signed a contract with Disney Interactive for Greece, Cyprus, Turkey and Malta and FOCUS Multimedia. Recently, interFRONTIERS has signed with BinTec for Middle East, South Europe and Africa.
Posted by Christine H. Andersen, Assistant News EditorTuesday, August 17 - 2004 at 15:26 UAE local time (GMT+4)
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This article was updated on Thu Aug 28 2008.
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