BurJuman Centre - a popular DSS venue

The 31-day sale at BurJuman in July gave shoppers the opportunity to pick up a number of amazing offers from over 100 leading local and international brands, who offered great value on their merchandise with special deals ranging from 30 to 70 percent.

Sabina Khandwani, Head of Research and Marketing at BurJuman, said: " BurJuman has become a central place to be for families and children this DSS. The luxurious mallwide sale also helped shoppers choose from an exciting range of world-class merchandise covering fashion, children's wear, electronics, perfume, textiles, sports, novelties, and special offers on food, among other things. As a Key Sponsor of the summer extravaganza for the seventh successive year, BurJuman is proud to be playing a direct role in stepping up the excitement this summer for residents and visitors in Dubai.

She added: "BurJuman has been pampering families and children, especially those from the GCC countries, throughout the DSS with an attractive line-up of over 150 events and activities, and also showering them with many prizes and surprises. For children, the DSS has also given them a great opportunity to enhance their knowledge and skills and make good use of their spare time in an entertaining way".

For each DSS "Surprise" week, BurJuman has been a hub of activities, offering something special to UAE residents and visitors with the overall theme at the mall throughout the summer extravaganza expressed through a unique décor featuring the weekly 'surprise' element.

BurJuman Centre, which opened doors in 1992, is regarded as one of the icons of the mall industry in the region. The mall, which boasts of the strongest tenant mix in the region, offers discerning shoppers the finest variety and concentration of prestigious local and international brands in a luxurious and wonderfully relaxing environment. BurJuman also has many entertainment centres for children on Level 3 adjacent to the food court including the 5,000 sq ft Fun City, the Fun World, which has been designed to entertain older children, with the latest video, redemption and skill games in town, and Toby's Adventure Land, one of the first supervised soft play areas in Dubai.

Dubai Summer Surprises 2004 began with Arts Surprises presented by Department of Naturalisation and Residency in Dubai on June 17, and will end with the Colour Surprises by the Department of Health and Medical Services from August 19- 27, 2004.