The publication is an Arabic daily with a circulation of 235,000. This marks the first time the organisers have taken a step to enhance the flow of information about the event to Arabic readers, which is directed at a broad range of potential exhibitors and visitors.
"We are delighted to be working with the Saudi Research & Publishing Company to further enhance our communications activities. Asharq Al-Awsat is a prominent publication that is well-read and respected throughout the Arab world. Appointing it as the official Arabic publication for GITEX will help us improve our penetration in Arab market with news and information about the event," said Ibrahim Al Hashemi, Corporate Manager, Exhibitions at the Dubai World Trade Centre.
Asharq Al-Awsat is one of 15 publications which form part of the Saudi Research & Publishing Company (SRPC), a commercial enterprise with offices in the United Kingdom, Saudi Arabia and the UAE. The company publishes several daily newspapers which reach a broad range of Middle East residents. Its dailies include Arriyadiyah, Al-Eqtisadiah, Arab News, Malayalam News, Urdu News and Aalam Alriyadah. It also publishes weekly magazines, including Bassem, Sayidaty, Al-Jadeeda, Al-Majalah, Al-Jamila and Urdu magazine. Monthly publications include Hia and Arrjol.
"Asharq Al-Awsat is one of the leading publications in the pan-Arab world and we are confident that this arrangement will help the DWTC achieve its goal of further expanding understanding and awareness of Gitex Dubai. We are pleased to have the opportunity to work with the organisers to support them in this task and trust the arrangement will also ensure our readers are kept up-to-date on new IT developments in the region," said Helmi Zahid, Executive Director of the Saudi Research & Publishing Company's fourth publishing centre based in Dubai Media City.
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DWTC Exhibitions identifies official Arabic newspaper for Gitex Dubai
- United Arab Emirates: Saturday, September 15 - 2001 at 11:32
- PRESS RELEASE
In a move to ensure readers in the Middle East have sufficient information about Gitex Dubai, being held at the Dubai World Trade Centre October 14-18, 2001, the Dubai World Trade Centre (DWTC) has named Asharq Al-Awsat as the official Arabic language publication for the exhibition.
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Notes and media contacts
DWTC is working with Virtex International to host Gitex Virtual. The virtual exhibition will run from October 7 to December 7, 2001 and will be accessible through http://www.gitex.com as of October 7. The arrangement with SRPC also extends to this event and the retail component of Gitex Dubai, Computer Shopper to be held at Airport Expo Dubai, October 13-19, 2001.Gitex Dubai, which is organised by the Dubai World Trade Centre and held annually at the Dubai World Trade Centre Exhibition Halls in October, is the largest and most important IT event in the Middle East. In 1999, the DWTC sought to expand the event's international presence with the launch of Gitex Cairo in April. In 2002, the 4th annual Gitex Cairo will be held from April 3-6 at the Cairo International Conference Centre. Termium-Gitex Beirut was held in September 2000 for the first time, taking the expansion plan a step further. Termium-Gitex 2002 will be held September 14-18, 2001. Gitex Hyderabad (India) will be launched January 7-9, 2002 and Gitex Riyadh will be launched April 23 -26, 2002.
For further information contact:
Janice Edgar, Corporate Communications Division
Dubai World Trade Centre LLC, PO Box 9292 Dubai UAE
Tel: (971 4) 308 6083, Fax: (971 4) 3314853
E Mail: , Internet: www.gitex.com
Anne-Birte Stensgaard, News EditorSaturday, September 15 - 2001 at 11:32 UAE local time (GMT+4)
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