The award-winning hotel chain, operating eight Middle East and North Africa properties with three more due to open in Egypt soon, embarked on an intensive Q1 sales blitz campaign, which has, so far, resulted in US$ 480,000 in confirmed business for 2002.
"Our innovative 'Meet & Sleep' package provides flexibility and rate transparency to meetings' organisers and bookers, and has been received extremely well by MICE industry professionals," said Mike Pilkington, Regional Director, Sales & Marketing, Radisson SAS Hotels & Resorts.
"A range of new market-specific leisure and business products has also contributed to the soaring demand and should market conditions remain unchanged, this year's tentative revenue from our sales blitz should exceed US$ 750,000."
Hundreds of regional corporations and travel agencies in Bahrain, Egypt, Jordan, Kuwait, Oman and Turkey were targeted during the two-week sales blitz, which also secured more than US$ 165,000 of business for 2003.
"Tentative 2003 revenue emanating out of the region stands at more than US$300,000 and we are hopeful that next year we will improve on 2002's figure."
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Radisson SAS says 2002 demand soars
- United Arab Emirates: Monday, March 25 - 2002 at 10:24
- PRESS RELEASE
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Improving regional market conditions and the launch of Mid East market specific, MICE, business and leisure products, have boosted Radisson SAS Hotels & Resorts' projected 2002 regional revenues.
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Posted by Anne-Birte Stensgaard, News EditorMonday, March 25 - 2002 at 10:24 UAE local time (GMT+4)
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This article was updated on Wed Sep 17 2003.
Notes and Media Contacts »
Radisson SAS Hotels & Resorts operates Middle and Near East properties in Amman, Aqaba, Baku, Istanbul, Kuwait, Manama, Muscat and Sharm El Sheikh. Properties in Hurghada, Taba and Al Quesir in Egypt are due on-line soon.
Radisson SAS Hotels & Resorts currently includes 108 hotels in operation and 39 hotels under development in 37 countries and is the sole franchisor in Europe, the Middle East and North Africa for Radisson Hotels & Resorts.
Radisson Hotels & Resorts and its parent company Carlson Hospitality Worldwide includes 750 hotel and resort locations representing 130,658 guest rooms in 63 countries plus six luxury cruise ships sailing worldwide.
For reservations at more than 400 Radisson hotels & resorts worldwide, call +353 1706 0284 or toll free in Europe +800 3333 3333. Visit us at http://www.radissonsas.com or contact your travel agent.
For further information: George Kotsolios, MCS / Action
PO Box 20970, Dubai, United Arab Emirates.
Tel: 009714 3452126; fax: 009714 3460926
Radisson SAS Hotels & Resorts currently includes 108 hotels in operation and 39 hotels under development in 37 countries and is the sole franchisor in Europe, the Middle East and North Africa for Radisson Hotels & Resorts.
Radisson Hotels & Resorts and its parent company Carlson Hospitality Worldwide includes 750 hotel and resort locations representing 130,658 guest rooms in 63 countries plus six luxury cruise ships sailing worldwide.
For reservations at more than 400 Radisson hotels & resorts worldwide, call +353 1706 0284 or toll free in Europe +800 3333 3333. Visit us at http://www.radissonsas.com or contact your travel agent.
For further information: George Kotsolios, MCS / Action
PO Box 20970, Dubai, United Arab Emirates.
Tel: 009714 3452126; fax: 009714 3460926
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