Every Arab woman has 'star quality'

This year, LUX has taken LFW to another level by providing young Arab designers with an opportunity to shine in their own community by showcasing their designs before an elite audience and jury.

The event is known for setting fashion trends in the region. The catwalk will showcase designs by prominent Arab designers; Hany El Buhairy from Egypt, Dany Atrache and Viken from Lebanon, Zaki Bin Aboud and Amina Al Jasim from Saudi Arabia and Adiba Al Mahboub from Kuwait. This year, the acclaimed fashion event has also opened its doors to young Arab Fashion Talent.

'Every woman can feel like a star. Through this successful event, we continue to support and build the self-esteem of Arab women, and believe that every woman can feel beautiful, special, unique, full of possibility and potential,' said Jean Luc Lamirande, Regional Brand Director, Skincare, Unilever North Africa and Middle East. 'LUX is a brand about the power of beauty and Fashion is a primary endorsement of beauty. Uniting them together under LUX Fashion World umberalla is sure to bring out the star within our consumer.'

Catering to the various fashion styles and desires of each individual, the event will feature extravagant, colorful, and trendy designs by designers from across the Middle East. The Arab designers will embrace the Arab consumers' hearts with fashion that enhances elegance in the most stunning angle possible.

LFW regional designers will dazzle audiences and sparkle the stage for three consecutive nights. Everyone with a passion for fashion will fix their eyes on the catwalks of BIEL in Beirut. But will it end there? No. The LFW grand finale will be an exclusive gala dinner that will embrace young designers. They will showcase their innovative fashion dreams that will be judged by an elite jury and viewed by VIP, dignitaries, ministers and celebrities.

Adding to the glamour of every night, Mr Mohamad Abougoush from Suliman Othaim Jewelry of Saudi Arabia will light and glow the catwalk with its collection of elegant diamond jewelry to suit every occasion to every Arab fashion lover.

'LFW, the region's leading fashion and glamour event, owned exclusively by LUX, Unilever is an event that is created and exclusively telecasted across the region by MBC in November 2004.' said Michel Malkoun, MBC Regional Manager.

LFW is exclusively organized by Nathaly's Agency in Beirut.

LUX has epitomized beauty since its launch. Having the power to make the ordinary extraordinary the brand is a market leader in several countries around the globe and is the leading skin care brand in North Africa and Middle East region. LUX true beauty care products connect every woman to her STAR QUALITY by making her feel liberated, elevated, and charismatic. Over the years, some of the world's most beautiful faces have endorsed the brand contributing to its success as one of the biggest soap brands in the world.