Etisalat joins DSS in creating a memorable festival

Ghanem Al Merri, Deputy General Manager- Dubai Region, Etisalat, said: "We are pleased that DSS 2004 has turned out to be an even bigger success than it has been in previous years. By associating ourselves with such spectacular entertainment and learning options for young children and their families, we have gone a step further in reaching out to our customers."

As the 10-week festival draws to a close on 27th August 2004, Etisalat has turned the spotlight on DSS's success in entertaining and educating children and families during their summer break.

Ahmed Bin Ali, Manager-Public Relations, Etisalat, said: "It gives us great pleasure to be one of the main sponsors of DSS 2004. This year we decided to partner with DSS while they bring the best of every option to children and families. Our regular participation in UAE-initiatives like Dubai Shopping Festival, Al Ain Flower Festival, Sharjah Water Festival and others underlines our commitment to reaching out to our society."

Laila Suhail, Project Director, DSS 2004, said: "DSS has benefited tremendously from the whole-hearted support given by our sponsors. By becoming a key sponsor, Etisalat has further consolidated the growing partnership between DSS and large corporate entities to help strengthen Dubai's retail and tourism sectors in the summer.

She added: "This mutual understanding and cooperation has also played a key role in ensuring that the DSS makes a huge positive impact on the lives of families and children during a 10-week period. We at DSS remain committed to making this annual summer extravaganza a most memorable occasion for residents and visitors, and for this, we will continue to count on the strong support of renowned organisations like Etisalat".