"NCB is building on its long-established position as a leading banking institution and entering a new era of aggressive marketing, demanding a major philosophy change and a vibrant shift," said Chet Galpin, NCB's Chief Marketing Officer. "We feel Fortune Promoseven is an important partner in this new phase, providing the creative power and drive to make our retail offerings inspirational to individuals going forward."
Galpin said the bank has exciting plans as the leading national bank in the Kingdom of Saudi Arabia. The new dynamic customer-oriented approach requires key customer insights that a creative partner can provide to ensure the bank's retail products are precisely tailored to fit people's needs in an ever-changing marketplace.
The NCB retail partnership with Fortune Promoseven will see strategic and creative direction from Dubai and implementation in Saudi Arabia to support NCB's new direction. The win-win partnership will result in a framework for innovation and creativity.
Fortune Promoseven's new business development vice president, and Dubai managing director Pierre Haddad, said: "We are very pleased to be part of NCB's new era. It is invigorating to be instrumental in a dynamic growth phase of such a reputable and established institution, and we look forward to adding impetus and creative energy to NCB's new philosophy."
Fortune Promoseven, one of the largest through-the-line agencies in the Middle East and North Africa, has a wealth of experience in providing comprehensive communication solutions to the financial sector regionally and internationally.
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NCB launches fresh strategy with new retail creative partner - Fortune Promoseven
- Saudi Arabia: Wednesday, August 25 - 2004 at 14:50
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Saudi Arabia's National Commercial Bank (NCB) this week heralded the beginning of an exciting new era with the appointment of Fortune Promoseven as regional creative partner for NCB's retail banking, bringing new energy and a fresh approach to the 50-year-old banking institution's recent customer-centric strategy and enhancement of its retail services.
Chet Galpin, NCB's Chief Marketing Officer.
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Posted by Anne-Birte Stensgaard, Senior News EditorWednesday, August 25 - 2004 at 14:50 UAE local time (GMT+4)
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For further press information Lisa Rutherford, Promoseven Weber Shandwick, Tel: +971 4 3210077
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