Retail Technology Forum announces an international event

"Successful Brands Successful People," Emerging Technologies for the CEO a International Event directed at the top management to provide a comprehensive understanding of the wide range of emerging technologies and a clear perspective of what's in store for the near future.

Making the announcement Mr. Ramakrishnan, Director, CEM Business Solutions and initiator of RTF said, "The Retail Industry in the Middle East is expanding at a scorching pace. The last few years has seen growth at a pace unheard of the world over. Whilst all corporates are basking in this wave of growth, the markets are fast reaching a saturation level. Increasing competition and mounting customer expectation is sooner than later going to force all retailers to re-look at Customer Relationship Management to retain their leadership edge. This is where Technology will play a major role."

"Accomplishing this very difficult mission effectively is impossible without a thorough understanding of emerging technologies - their capabilities, limitations, benefits and dangers. Emerging Technologies like Point of Sale, RFID, ERP, CRM, Loyalty & Business Intelligence will result in development of more effective cross-channel sales strategies, improved supply chain management and new information markets. Eventually top managements will have to adapt to these technologies in this region. This seminar will enable top management understand & reap the benefits associated with the emergence of these powerful new technologies" continued Mr. Ramkrishnan.

"The Seminar is a forecast for the CEO's about the forthcoming revolution in the retail Industry & to prepare them to handle the increased competitive pressures, especially from MNC's, who are already armed with the latest technology inputs which gives them a Global edge." Said Mr. Johan Pellicaan, Managing Director, Proclarity USA one of the distinguished, International speakers at the event.

The one day conference will have over 250 CEO's and Top management from the Middle East along-with International experts in retail technologies who will deliberate together & share knowledge on how emerging retail technologies will impact the success of future CEO's & Brands.

This conference is part of the Retail Technology Forum's activities, which include a Quarterly CEO's Meeting, Strategy & Global Trends, Monthly CXO's Meetings, Technology Specific Discussions, Periodic Newsletter addressing Market Trend, Research & Technology

"We realise that the Retail Industry will benefit form these Emerging Technologies, if they adopt them & harness their power. We hope that this forum will be a catalyst towards this end. We will continue in our efforts to endorse & encourage the retail industry towards implementing these emerging technologies," concluded Mr. Ramakrishnan.