Browse video clipsData dilemma for Middle East media
Lack of clear data in the Middle East advertising market continues to hamper growth, but industry leaders estimate it to be at least 5-15%. Rohit Misra, Regional Vice President, Euro RSCG, believes that the greatest untapped potential is in television. But Misra warns that the print sector is already oversaturated with titles even as dozens of new magazines prepare for launch.
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Lisa Creffield, CorrespondentMonday, August 30 - 2004 at 09:21 UAE local time (GMT+4)
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