Published monthly by Motivate Publishing (Dubai, UAE), each issue includes the very latest Information, news and reviews on restaurants, bars, nightlife, concerts, film, music and sporting events from across the region, as well as topical celebrity interviews and travel features.
The magazine is distributed across the UAE through retail outlets and paid subscriptions.
Ian Fairservice, Managing Partner of Motivate Publishing and Group Editor of WHAT'S ON said: "This is an important step not only for WHAT'S ON but for publishing in this region as a whole. With the explosion of media that the UAE has witnessed in recent years, advertisers need to be sure that publishers' claims are based on fact. We look forward to presenting WHAT'S ON's circulation, built up over 25 years, in a BPA audit."
"We are pleased that WHAT'S ON has applied for membership in BPA Worldwide," said BPA president and CEO Glenn Hansen. "We applaud the publishers for providing their advertisers and prospects with the solid assurance of an independent circulation audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication's effectiveness in serving its market."
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WHAT'S ON applies for BPA Worldwide membership
- United Arab Emirates: Monday, August 30 - 2004 at 16:49
- PRESS RELEASE
WHAT'S ON, the UAE-based magazine that covers entertainment and leisure in Abu Dhabi, Dubai, Sharjah and neighbouring emirates - has applied for membership of BPA Worldwide, the world's leading media auditing organisation.
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About BPA Worldwide A not-for-profit organization since 1931, BPA Worldwide, a founding member of the International Federation of Audit Bureaus of Circulation (IFABC), is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 20 countries. Worldwide, BPA serves 3,000 media properties—including more than 2,000 B-to-B publications, more than 600 consumer magazines and newspapers, more than 300 Web sites, plus events, email newsletters, databases and other advertiser-supported media—as well as more than 2,600 advertiser and agency members.
Posted by Anne-Birte Stensgaard, Senior News EditorMonday, August 30 - 2004 at 16:49 UAE local time (GMT+4)
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This article was updated on Thu Oct 12 2006.
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