• HSBC

The new 2005 IKEA catalogue is now distributed

  • United Arab Emirates: Tuesday, August 31 - 2004 at 13:20
  • PRESS RELEASE

Conquering the UAE with prominent success, the totally new IKEA catalogue promises the customers the chance to furnish their homes in the most stylish and affordable way ever.

TNT, the sole distributor of the 2005 IKEA catalogue in the UAE, is making sure to deliver the new catalogue to every door step within the 3 up-coming weeks.

With an extensive range of new designs, updated models and a broad mixture of fresh and stylish home furnishing, the IKEA catalogue really does have something for everyone, spreading a new aura of style within the stores in Deira City Centre - Dubai and Marina Mall - Abu Dhabi.

Doing things differently, right from the start, the IKEA catalogue, swell up about 300 pages, is a great achievement as well as an extremely effective marketing tool for the furniture retailer. The catalogue distribution covering 100% of potential market area, almost all of the UAE, is yet another solid evidence of the success of the IKEA catalogue, reaching more than half of million doorsteps during the month of September.

Skimming the freshly furnished pages, the IKEA customers can look forward to loads of inspiration at prices lower than ever, valid for the whole year, in addition to the "Complete Bedroom" revamp theme through the store, with the new SULTAN mattresses revolution, now ensuring you will be having a good and deep sleep entirely with IKEA.

As if choice wasn't enough, the IKEA furniture range offers solutions for every area of your home. Recognizing that customers have different tastes and needs, IKEA has the answer to every dream, aspiration and budget, and providing that through the catalogue is a crystal-clear plus.

Tarja Arvela, Marketing Manager of IKEA - part of the Al-Futtaim Group, commented: "Every year, the IKEA catalogue undertakes exciting ideas for our special customers. With the Complete Bedroom revamp and the SULTAN mattresses revolution, this year's IKEA catalogues caters to the evolving tastes and needs.

IKEA always strives to offer our customers the ultimate choice of home furnishing and furniture. We notice that with every catalogue launch, the sales phenomenally increase at IKEA, as we believe that our customers do wait for the catalogue's arrival at a perfect timing to treat their homes to fresh yet affordable designs, especially since the new range of designs, home furnishings and accessories is showcased."

IKEA, the global furniture retailer from Sweden, has moved way beyond any boundary, shifting the Swedish feeling, style and affordability into the UAE with perfection!

IKEA, part of the Al-Futtaim Group, is located in the UAE in Dubai - Deira City Centre and Abu Dhabi - Marina Mall, opening on a daily basis through the week, in addition to Fridays from 1pm - 10pm.
 
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