As demand for notebook computers, cameras, and PDAs increases across the Middle East, people are looking for increased storage capacity to save their cherished memories, important documents and files. Western Digital's Media Center, which was recently launched in the region, has proven to be popular with those wanting to download and store files efficiently and with ease.
"The response following the launch of the Media Center in the Middle East has been extremely positive," said Saeid Marashi, senior regional sales manager, Middle East and Africa, Western Digital. "We want to capitalize on that and GITEX is the perfect platform for us to do it."
Visitors to the Western Digital stand, who are exhibiting with distributors Al Yousuf and FDC, will have access to the company's latest products, and experts will be on hand to offer advice and information about the company's entire portfolio of devices.
"As the Middle East's premier IT showcase, GITEX allows us to demonstrate our commitment to the region and helps to create a greater awareness of the Western Digital brand," added Marashi.
Western Digital's Media Center is an easy-to-use storage solution that appeals to people who want to store music, videos and photographs. It combines a 250 GB WD Caviar SE hard drive, and 8-in-1 memory card reader, USB 2.0 hub and the company's exclusive Dual-option Backup feature.
As well as highlighting its consumer range, Western Digital will also focus on the WD Raptor, which is popular with enterprise storage vendors and system builders across the Middle East.
The WD Raptor 74 GB spins at 10,000 RPM and employs SATA, command queuing and Rotary Accelerometer Feed Forward (RAFF) technology for increased performance. It delivers enterprise capabilities at less cost than traditional enterprise hard drives.
"For enterprise storage vendors, Western Digital offers a cost-effective product, offering the greatest performance and reliability of all SATA hard drives available at the moment," said Marashi.
"This year's GITEX promises to be our best ever, with products aimed at both consumers and IT decision makers."
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Western Digital to focus on consumer and corporate markets during GITEX 2004
- United Arab Emirates: Saturday, September 04 - 2004 at 09:06
- PRESS RELEASE
Western Digital, one of the world's leading manufacturers of hard-disk drives, will be showcasing its Media Center and WD Raptor hard disk drives to consumers and IT decision makers during GITEX 2004.
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About Western DigitalWestern Digital, one of the storage industry's pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. Its core business, hard drive solutions, produces reliable, high-performance hard drives that keep users' data close-at-hand and secure from loss. Western Digital was founded in 1970. For further information on Western Digital, please visit: http://www.westerndigital.com.
This release contains forward-looking statements, including statements regarding expectations that WD Raptor will lead the evolution of SATA technology into enterprise environments. These forward-looking statements are based on current management expectations, and actual results may differ materially as a result of several factors, including: uncertainties related to the development and introduction of products based on new technologies, difficulties faced in manufacturing ramp, pricing, competition, the significant uncertainty of market acceptance of new products, and other factors discussed in Western Digital's recent Securities & Exchange Commission filings in the United States. Western Digital undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of these statements.
Western Digital and the Western Digital logo are trademarks of Western Digital Technologies, Inc. All other brand and product names mentioned herein are the property of their respective companies.
Posted by Anne-Birte Stensgaard, Senior News EditorSaturday, September 04 - 2004 at 09:06 UAE local time (GMT+4)
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