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Need for better awareness of PR
The Middle East is seen as a region of massive opportunity by international public relations firms. But ongoing problems persist: with local and regional companies still unaware of the need for proper PR, and the form that PR should take. Bill Rylance, Regional CEO, Buston Marseller Asia Pacific, says there is still a steep learning curve ahead.
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Lisa Creffield, CorrespondentSunday, September 05 - 2004 at 09:24 UAE local time (GMT+4)
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