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Uneasy media & advertising relations
Misconceptions about the proper roles PR and media continue to dog both industries in the Middle East. Local and regional advertisers still expect publishers to print what they want them to write, failing to understand the importance of editorial independence. But Avi Bohjani, Group Chief Executive, Bates Pan Gulf, believes the tide is slowly beginning to turn.
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Lisa Creffield, CorrespondentMonday, September 06 - 2004 at 09:08 UAE local time (GMT+4)
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