MS&L Dubai announces management change

Kaur leaves to pursue other interests.

Hayek, 34, a Lebanese national, is a 12-year veteran of the regional marketing and communications industry. Prior to joining MS&L, he served four years as co-partner in a strategic public relations consultancy. Between 1998 and 2000, he was a member of the Leo Burnett account management team.

"Sheila was pivotal in helping make MS&L a force to be reckoned with in the GCC. Today we are on the threshold of great achievement for our clients, who are our partners. Mazen is well positioned to take the firm forward in this next phase of growth, building strength upon strength," said Raja Trad, CEO of the Leo Burnett Group of Companies.

For his part Hayek added, "We at MS&L understand the strategic importance of public relations to our clients and to the Leo Burnett Group as a whole, which strongly believes in providing an integrated approach to communications. We will spare no effort to further develop our capabilities, with a primary focus on adding value and making a difference to our clients' businesses."

Trad added, "Our client-partners are the cornerstone of all that we do and how we do it. This shift has been planned to coincide with other regional changes that seek to extend the overall offerings of the Leo Burnett Group. Sheila will remain with us in Dubai until the transition is complete."