CPI launches Events Direct in time for GITEX

Events Direct www.cpilive.net/eventsdirect is a Gitex focused, weekly digital publication detailing company overviews, products, solutions and services, photographs and linked biographies of attending personal as well as an event focused message. Events Direct aims to provide companies with a straight-forward method of maximising return on investment at Gitex by aiding the introduction and meeting process for senior decision-makers.

Commenting on Events Direct, CPI Chief Executive Officer Dominic de Sousa said, "Events Direct provides accurate and timely corporate information which will reach Gitex's target audience before the event begins owing to a region-wide 80,000-plus e-mail campaign directed at senior decision-makers in key vertical markets." He added "It's an exciting publication for CPI using the latest in digital technology and we are looking forward to rolling the concept out for other business and IT events in the region."

Events Direct will be fully accessible pre and post Gitex from the CPI Live news portal - www.cpilive.net/eventsdirect and downloadable by over 100,000 visitors who visit the portal every month.

Events Direct is powered by Zinio™ digitial technology.

CPI is the first publisher in the Middle East to use and offer its stable of publications digitally - www.cpilive.net/zinio. Perfect for the busy professional, Zinio™ provides the same content, graphics, look and feel of print publications but gives you the interactive features of multimedia enabled advertisements, full-text search, text highlights, electronic notes and accurate circulation audit evaluation, only possible with digital magazines.