Samsung energises regional mobile phone industry with launch of E800 slide-up mobile phone

The new phone, designed to reflect the individual's personality comes in a stylish form and is equipped with the latest in mobile features including the world's first voice-clarity feature that automatically senses the background noise to increase sound clarity, and a state-of-the-art echo cancellation technology to enable enhanced conversations over the speakerphone.

"The E800 is another example of Samsung's absolute commitment to design and technology innovation," said Mr. J. H. Park, President, Samsung Gulf Electronics. "With its unique semi-automatic slide-up design as well as the world's first built-in voice clarity function, consumers will be wowed by its blend of cutting-edge technology and breathtaking design."

The SGH-E800, created with Samsung's powerful 'Intenna' technology and soft-touch slide-up capability, is lightweight (86g) and compact (87X 43X 23.5), with a stylishly colourful two-tone finish. The uniquely designed phone's sleek and compact exterior encases a super-VGA camera, wide screen, 64 polyphonic ringtones and several user-friendly features like photo CLI (Call Line Identification) in phonebook. The SGH-E800 also has a small mirror to take self-portrait pictures and supports multi-shot mode that can produce 15 consecutive frames for a motion effect.

Mr. Steve Han, Senior Manager, Samsung Gulf Electronics said, "Samsung is designing phones that fit just about any individual style and are also regarded as highly fashion conscious. To meet the user's demand for unique designs and fully featured communications, we will further continue to introduce innovative products to the market. Following our clamshell-designed mobile phones, the slider design will maintain Samsung's design leadership."