Mannai Auto Division goes live on SalesLOGIX CRM

The company believes SalesLOGIX CRM will help improve staff efficiency and boost customer satisfaction.

Mannai Auto division represents leading brands in Qatar including GMC, Cadillac, Opel, Hummer and Subaru. When a prospect walks into a showroom or calls the company, details about the prospect such as model preference, finance options and contact details are recorded in SalesLOGIX. The system then reminders sales people to follow up on prospects regularly.

"A prospect that walks into an auto showroom is serious about buying a car," said Ivor D'Cunha, Manager, Mannai Auto division. "They need to be followed up within 24 hours or less the sale is lost. SalesLOGIX helps the sales team proactively follow up prospects. Information stored within SalesLOGIX is shared across the division allowing sales people easy access to all relevant prospect information."

He continued, "Once a prospect becomes a customer, we plan to use SalesLOGIX to improve communication with them. Customers can be targeted for new product information, FREE clinic checkups and special service offers that we run from time to time. We believe that better communication is one of the ways to enhance customer satisfaction."

Moni George, Senior IS Manager, Mannai Corporation said, "Mannai has business divisions with interests in automobiles, consumer goods, engineering & construction, oil & gas, marine & travel. At present, each division has its own customer database. Our CRM vision is to have a consolidated customer database across all the divisions and leverage that database to cross sell products to a customer from different divisions. As a group, we see a huge sales potential in doing this."