Shred-it appoints MCS/Action as corporate communications partner

After considering numerous options, including its head-office appointed global agency, Shred-it chose MCS/Action due to the agency's understanding of its needs.

"Shred-it offers a very specialised but increasingly necessary service in the UAE," said Stuart Mansbridge, General Manager, Shred-it, Dubai.

"The scope of our services has direct benefits for government, public entities and the private sector in ensuring highly sensitive and vital information on commercial and personal levels is effectively disposed of when required.

"Our communication strategy will be focussed on raising awareness throughout these sectors not only of the need for effective disposal, but also in identifying what constitutes commercially and personally sensitive documents and data."

MCS/Action, one of the leading corporate communication agencies in the UAE, is part of the Action Global Communications Group. Headquartered in Cyprus, the group is one of the largest independent strategic communications agencies in the world.

"Shred-it required an agency that not only understands what we need, but also has the reach to grow with us as we start operations in other countries around the region," said Mansbridge.

"MCS/Action proved to be the perfect partners to position the Shred-it brand and raise awareness of our services in the UAE and beyond."