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IFA yachting initiative and Palm Jumeriah development win European support at Cannes

The luxury IFA Yacht Ownership Club and prestigious Palm Golden Mile residential and retail development being undertaken by IFA Hotels & Resorts, a subsidiary of Kuwait-based International Financial Advisors Company (IFA), have found a keen following at the 27th International Boat Show in Cannes, France.

  • United Arab Emirates: Tuesday, September 14 - 2004 at 12:50
  • PRESS RELEASE


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'We have received strong interest from European clientele for our Palm Golden Mile project, which is a joint venture with Nakheel, developers of The Palm, Jumeirah,' said Piaras Moriarty, Marketing Director of IFA's Palm Vacation Club. 'We have been marketing our last remaining inventory in this magnificent, waterfront destination.

'International visitors to the show are warming to the company's combination of leisure products, and are interested in adding them to their portfolios.

'The Cannes boat show, which attracts in excess of 50,000 international visitors annually has proved to be a business generator for us and enabled us to reach the high-end yachting fraternity, which is a key element of our target market.'

IFA's Palm Vacation Club is the first, five-star timeshare concept to be launched in Dubai. It is just one element of the IFA business model, which also includes the development of five-star hotels with residential units, freehold villas, town houses and apartments.

The Golden Mile is to be an international shopping and residential destination, covering 60-000 square metres - one whole side of The Palm, Jumeirah's trunk. It will include a 1.5 kilometre waterside Corniche. The project is being developed at a cost of US $300 million and will comprise more than 800 luxury apartments in 10 waterside buildings and 220 upscale boutiques and restaurants.

IFA's expanding integrated leisure offering now includes its Yacht Ownership Club - an innovative flexible yacht timeshare program. The club's first vessel - IFA Dubai - a 22-metre luxury, hand-crafted vessel by Italy's Maiora, is based in the Arabian Gulf. Its second - IFA Cannes - unveiled at the Cannes International Boat Show - will be berthed on the French Riviera with a third - IFA Beirut - due to be based in Lebanon.

'The Yacht Ownership Club is a valuable addition to IFA's leisure inventory,' explained Moriarty. 'It gives timeshare members in our resorts in Europe, South Africa and the Middle East the opportunity to exchange their land-based weeks for use of our yacht fleet, while Yacht Ownership Club members can convert their timeshare afloat into allocations at our upscale resorts.'

IFA Hotels & Resorts aims to link these timeshare products to create a network that will provide alternatives for high-end users.

In South Africa, IFA Hotels & Resorts is developing a 250 unit vacation club - the Sun Zimbali Hotel & Vacation Club on Zimbali Lakes and a timeshare project in Zanzibar. In the Middle East, it has appointed Fairmont Hotels & Resorts to manage its 460 suite vacation club on The Palm, Jumeirah and plans to develop its timeshare offering in Beirut, Lebanon, are underway.

In addition to offering an extensive linked network of high standard timeshare destinations, IFA Hotels & Resorts has affiliated with Resort Condominiums International (RCI), the global leader in vacation property exchange.

'This affiliation means that our vacation club owners will now have access to a membership exchange programme which already boats 3 million member families and spans around 3,700 affiliated resorts in more than 100 countries around the world,' said Moriarty.

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ABOUT IFA HOTELS & RESORTS

IFA Hotels & Resorts is a subsidiary of the Kuwait-based International Financial Advisors Company (IFA), with expanding tourism interests spanning Europe, the Middle East and Africa.

The depth and strength of IFA places it in the forefront of companies engaged in the development of tourism projects, hotels and resorts in Europe, the Middle East and Africa.

In the Middle East, IFA Hotels & Resorts is the largest investor in The Palm, Jumeirah, a man-made island offshore Dubai in the United Arab Emirates. Its portfolio includes: The Fairmont Palm Hotel & Beach Resort with 300 rooms and the five-star Fairmont Palm Vacation Club on the island's trunk; and the 1,000 room five-star Palm Hotel and Vacation Club on the island's crescent. IFA Hotels & Resorts is also behind The Palm Residence and Palm Golden Mile with more than 1,000 apartments.

The Golden Mile development, a joint venture with Nakheel, developers of The Palm, includes a shopping and residential complex which will cost US$ 300 million; featuring around more than 800 luxury apartments as well as 220 boutique shops and restaurants, the project will overlook a 1.5 kilometre canalside Corniche which will transform it into one of the world's most sought-after waterfront shopping destinations.

Continuing its investment in the Middle East, IFA Hotels & Resorts has acquired 7.5 hectares of land in the Al Abadiyah Hills, overlooking Beirut, Lebanon, where it plans to develop a hotel and vacation club resort.

In South Africa, IFA is involved in a joint venture in the existing Zimbali Coastal Resort (www.zimbali.co.za). Zimbali is a 370 hectare (925 acre) tropical coastal residential and resort estate located on the North Coast of KwaZulu-Natal (South Africa), 25 km north of Umhlanga Rocks and bordering on the south of the popular holiday destination of Ballito. Zimbali consists of two distinct but uniquely complementary residential and resort estates - the Zimbali Coastal Forest Estate and the Zimbali Golf Course Estate.

IFA Hotels & Resorts recently purchased one of South Africa's most exclusive hideaway resorts - the Zimbali Lodge which will be managed by Sun International Limited. The move is further evidence of IFA's commitment to build and position Zimbali as an exclusive destination for the discerning international traveller.

IFA Hotels & Resorts is the force behind the management of the super-premium Sheraton Algarve Hotel and Pine Cliffs Resort in Portugal; part of Starwood's Luxury Collection; and the Zanzibar Beach Hotel and Resort on the historic Tanzanian spice island.

Recently, IFA Hotels & Resorts forged an exclusive marketing association with FDP Savills, one of the world's leading real estate and property consultants to exclusively market all of FDPSavills' residential properties in the Middle East. In return FDPSavills markets IFA Hotels & Resorts' Middle Eastern properties in the UK and Ireland. This agreement is a diversification for IFA Hotels & Resorts into additional markets, not just as developers but internationally as residential consultants in primary and secondary markets.

IFA Hotels & Resorts aims to link its resorts in The Palm, Jumeirah - Dubai, Zimbali - South Africa, Zanzibar and Portugal with planned resorts in Lebanon. This will offer tourists in Europe, the Middle East and Africa a unique network across the company's respective hotels, resorts, timeshare and residence club destinations.
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Tuesday, September 14 - 2004 at 12:50 UAE local time (GMT+4)

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