Sell out seminar on call centre management skills

Says Dominick Keenaghan, President of INSIGHTS, the organizers of the event, "Brad's presence in the Middle East is great news for long suffering regional customers. It means that the importance of superior customer service operations is being increasingly recognized as a competitive differentiator and leading regional companies are in a hurry to learn how to do it well. Brad is an internationally-acclaimed champion of developing professional standards and practise amongst the call centre profession, and much of what is today recognized as best practise worldwide has emanated directly from his company and his pioneering development efforts."

The seminar is being attended by a broad cross-section of the fast-growing call centre fraternity in the region, but in particular by key players in the regional telecoms and finance sectors. Major banks from Dubai, Abu Dhabi, Riyadh, Muscat and Doha will all have representatives attending whilst telecoms service providers from Syria, Lebanon, Bahrain and the UAE are also sending delegations.

"Attending a Brad Cleveland seminar has become a "rite of passage" for members of the call centre profession worldwide", added Keenaghan, "and people will be encouraged to hear that most of the concepts and principles that Brad espouses in the normal call centre situation carry across just as readily to the fast-approaching, web-enabled contact centre environment. This is a must-attend event for any organisation that is serious about improving customer service capabilities".