Survey research over the Internet (page 2 of 2)

Answers typed by any respondent are seen by the whole group. The TNS researcher can also show stimulus material during the discussion.

TNS Interactive - Virtual Groups provide a powerful way of researching websites and net-based services by enabling respondents to access websites from their own homes or offices, and then enabling immediate discussion in the Virtual Group. Using this methodology we can better ensure that the views obtained are based on real-world access rather than idealised demos. Another benefit is that you also get a full transcript within minutes.

Further advantages of TNS Interactive - Virtual Groups include:
• Geographically independent: We can question people from all over the country, or indeed from all over the world, in the same group.

• Everybody answers all questions: We avoid the problem of dominant participants, and give everybody the chance to say what they want.

• Anonymity: All the participants are truly anonymous, which opens up more honest responses and allows the possibility to discuss sensitive topics.

• Testing of web pages and banners: By using links in a frame, we can redirect our respondents to pages and show them images to discuss in the group.

• Instant and flawless transcripts.

Data Delivery and Online Reporting
Real-time online reporting and analysis using simple point-and-click operations is possible. This enables clients to integrate research information with their existing internal web-sites, have continuous and easy access to the research data, and disseminate the information easily throughout their organization.

Obviously online research is not without its hazards. If the survey is not designed well then response rates can be poor, and the sample could end up being skewed.

However, the growing reach of the internet in the Middle East now makes it possible for us to benefit from the many advantages of the medium. The technology and experience is available right now via TNS/NFO Interactive Middle East.