IWC opens world's first boutique in Dubai

The boutique, located in the new BurJuman shopping mall on the second level will carry the full range of the finely crafted IWC watches. For the first time, IWC will have a store fully dedicated to servicing its exclusive clients.

The IWC name comes from an American watchmaker and entrepreneur Florentine Ariosto Jones who established the "International Watch Co." as the only watch manufacturer in north-eastern Switzerland in Schaffhausen in 1868, home to the famous Rhine Falls IWC has religiously practised the fine art of watchmaking in Schaffhausen for more than a century and continues to do so. The fascination and challenge of manufacturing classical, timeless products while remaining at the forefront of the industry in design and technology have been the driving force behind numerous impressive achievements.

Today, IWC, as the engineer of fine watchmaking, brings that heritage to all of its products. Each carefully created timepiece focuses on craftsmanship, design, innovation and character, giving them a modern artisan aesthetic.

IWC's partnership with Ahmed Seddiqi & Sons is a firm root into the regions soil with both parties dedicated to providing genuine, superior and enviable timepieces. The opening is a further indication of the brand's growth and commitment to the region.

The opening of the boutique marks a truly significant milestone for the company and is an initial mark on IWC's road to great success in the thriving high-end luxury watchmaking industry.